Scheeler’s appointment follows CeBIT’s recent announcement that it is taking a wide range of measures aimed at refocussing the event to “engage and excite a new audience of technology users and buyers”.
“Hannover Fairs Australia is thrilled to announce that Stephen Scheeler, former Facebook chief executive for Australia and New Zealand, has joined as the new chairman of CeBIT Australia, Asia-Pacific’s most significant B2B innovation and technology event which will be held next year in Sydney from October 29-31,” organisers of the event announced on Wednesday.
“Having worked with Mark Zuckerberg, Sheryl Sandberg and other Silicon Valley leaders during his tenure at Facebook, Stephen saw the Australia and New Zealand business — including Instagram, Messenger, Whatsapp and Oculus — grow from a mere start-up into one of the most successful Facebook markets in the world. More recently, Stephen has started his own consultancy firm, The Digital CEO,” Hannover Fairs said.
“Stephen is one of the top innovation leaders in Australia. He holds an incredible range of experience gained through shaping the ANZ Facebook business into one of the most successful Facebook markets in the world. He is a perfect fit to lead the growth and development of CeBIT Australia as it enters this exciting new era, representing the capabilities, culture and leadership that we must all embrace.
“Everyone in a business now has an involvement with technology whether they’re working in marketing, finance or human resources. There’s also a multitude of new spaces such as agtech, fintech, Industry 4.0 and healthtech, so we really want to deliver an unforgettable event that highlights the latest trends and technologies available.”
NSW Minister for Trade and Industry Niall Blair said it was a priority for the government to continue to support the growth of the state's technology sector.
"As the innovation capital of Australia and leader in the information and communication technology and start-up sectors, Sydney is the right home for major tech conferences like CeBIT," Blair said.
"The new-look CeBIT Australia will continue to build on its reputation as a platform for industry leaders looking to boost their business and grow their international profile."