Home Deals Australia moves up seller rankings at Alibaba online festival

Australia moves up seller rankings at Alibaba online festival

Australia has shown that its online outlets are able to keep up with the rest, recording the second-best performance by any nation at Alibaba Group’s 2017 11.11 Global Shopping Festival.

Australia came in third, behind the US and Japan. In 2016, it was fourth and a year before that the country stood fifth.

Retailers from Down Under featured prominently among the most sold brands, with Swisse ranking as the overall highest imported brand into China by total gross merchandise volume.

Australia also appeared in the top five countries buying cross-border from China by gross merchandise volume, behind Russia, Hong Kong, the US and Taiwan.

The Alibaba Group reported that A$33 billion (US$25.3 billion) of gross merchandise volume was settled through Alipay on Alibaba's China and international retail marketplaces on 11 November, with mobile gross merchandise volume settled through Alipay accounting for 90% of the total.

“When we launched Alibaba Group’s Australia and New Zealand office earlier this year, one of our key goals was to grow Australia’s outstanding performance in previous 11.11 Global Shopping Festivals,” said Maggie Zhou, Alibaba Group’s ANZ managing director.

“We are thrilled that Australia has successfully managed to improve its global rankings again; a testament to the growing appetite for high-quality Australian goods among Chinese consumers.”

alibaba big

A band performs before the start of the Alibaba Group’s 2017 11.11 Global Shopping Festival.

Australian retailers featured prominently in this year’s standout performances from participating brands, with multivitamin company, Swisse, ranking as the overall highest imported brand into China by total gross merchandise volume during 11.11. The nutritional supplements company Bio Island also ranked in the top five globally.

“This is our third Singles Day in 26 months, and it has been an amazing journey” said Nancy Jian, chief executive for the China division of Chemist Warehouse.

“China e-commerce is a very fast-growing industry, and we now have a lot of experience which has enabled us to enjoy a good Singles Day again. For Chemist Warehouse, our goal is to keep working with suppliers from local companies so that we can continue to grow and learn.”

The festival saw 60,000 international brands and merchants being made available to Chinese consumers, with 225 countries and regions recording completed transactions. One hundred and sixty-seven merchants each generated more than RMB100 million (US$15.1 million) in sales, 17 merchants surpassed RMB500 million (US$75.4 million) in sales, and six surpassed RMB1 billion (US$150.9 million) in sales.

“More than US$25 billion of gross merchandise volume in one day is not just a sales figure,” said Daniel Zhang, chief executive of Alibaba Group.

“It represents the aspiration for quality consumption of the Chinese consumer, and it reflects how merchants and consumers alike have now fully embraced the integration of online and offline retail.”

Key highlights from the festival:

  • Total GMV settled through Alipay was RMB168.2 billion (A$33 billion), an increase of 39% compared to 2016;
  • Total mobile GMV settled through Alipay was approximately 90% of total GMV, compared to 82% last year;
  • There were more than 140,000 participating brands and merchants;
  • Alipay processed 1.48 billion total payment transactions, up 41% from 2016, and processed 256,000 transactions per second at peak;
  • Alibaba Cloud processed 325,000 orders per second at peak;
  • Cainiao Network processed 812 million total delivery orders; and
  • The first delivery arrived 12 minutes and 18 seconds after midnight.

Photo: courtesy Alibaba Group


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Sam Varghese

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A professional journalist with decades of experience, Sam for nine years used DOS and then Windows, which led him to start experimenting with GNU/Linux in 1998. Since then he has written widely about the use of both free and open source software, and the people behind the code. His personal blog is titled Irregular Expression.