Sales at Kogan's online store in November 2011 were $8.12 million, up 330% from the $1.89 million in the same period in 2010.
And during that period there were 708,525 visitors to Kogan.com.au, an increase from 222,411 in November 2010.
Founder and CEO Ruslan Kogan said 2011 saw the Australian public become more knowledgeable about the benefit of shopping online.
"Particularly during the busy Christmas period, Australian consumers are finding the best prices coupled with maximum convenience by being able to shop in the comfort of their own home.
"We've had a very strong 2011 and we're seeing extremely positive Christmas figures rolling in.
"As trailblazers in Australian online retail, our figures show the industry is undergoing tremendous growth.
'2011 has shown that online is no longer the marketplace just for books, CDs, and massage vouchers. More and more Australians are comfortable making serious purchases online. They are now spending hundreds of dollars online.
"Some of the big retailers have spent the year complaining about retail conditions. They won't return to an optimistic outlook until they start innovating and providing real benefits to consumers.
"Bricks and mortar has lost the price war. It's time for big retail to move on, and start looking at where they can provide value in other areas.
"The amazing Kogan team has gone from strength to strength in 2011. With innovation at the core of our business, we've invented the patent-pending LivePrice system, expanded our international operations, and continued to create unbeatable value for consumers, all the while keeping our team located in Australia.
"Just wait till you see what we have in store for 2012," Kogan concluded.