ITWire

The Project Factory Director, Annette Parry said, Santa Panic! Was a “fast-paced puzzle game where players must get through 30 levels of gameplay to make sure all Santa’s presents are delivered in time for Christmas.”

“As well as the game itself, Santa Panic! features a series of storylines which can be personalised by players via the game’s Facebook page.  These stories are all then fed back into the game allowing a different narrative to be presented each time the game is played.”

According to Parry, Santa Panic! represented a world first achievement for The Project Factory, and she said the” unique, immersive narrative structure paves the way for more dynamic approaches to story-telling in casual games.

“Each time players engage in Santa Panic!, they are presented with a new version of the story which has been crowd-sourced from other players.  In turn, this allows players to add their own creativity to the game.”

Parry said the app development process had incorporated the best of breed elements of social media and mobility, such as personalisation, peer recommendation, social sharing and real time interactivity to create a new gaming experience.

“While Santa Panic! Is the first title we are launching with the personalised narrative engine, we see this technology as hugely valuable for parents wanting to customise app experiences for their children, or for businesses wanting to move their fans and community from Facebook to mobile platforms.”

Parry said Santa Panic! was devised and created in-house by The Project Factory’s Australian hub of “talented gaming developers,” and  would be released internationally.

Santa Panic! is available now via the iTunes App Store worldwide and the Facebook page can be viewed at http://apps.facebook.com/santapanic.