New official Nintendo magazine launched in ANZ

Stan Beer
Wednesday, 12 November 2008 10:57

IT Industry - Strategy

Nintendo, the gaming console manufacturer that has risen like the proverbial Phoenix from the Ashes over the past two years on the back of the phenomenal success of the Wii, has teamed up with a UK-based publisher to launch an official news stand magazine.

With more than 500,000 Wii units sold in Australia and around 35 million sold around the world in the space of just 2 years, Nintendo has a ready made fan base of readers.

In Australia, as is the case in the US and UK, Official Nintendo Magazine will be published by the Future Publishing group, the organisation which paid more than $5 million for the Sydney-based Cycling News website in 2007.

Greg Arthurton, Director of Marketing, Nintendo Australia said:

“We are really excited about the new agreement. By establishing a partnership with Future Publishing Australia, we are able to extend the Nintendo brand into a new environment with a locally produced magazine on the news stands.

"We will also benefit from the well established relationship which already exists between the companies in other territories, and we will integrate that into the way we work together here too. We definitely see the magazine as being an important part of our evolving communications strategy in this region, not least to ensure our customers can get the best out of their consoles with a complementary offering.”

Nic Healey, Managing Editor, Future Australia said:

“Official Nintendo Magazine – Australia and New Zealand will be the definitive source of Nintendo news and features for both the traditional gamer, and the new audience of Nintendo fans too. We will be able to draw upon Future’s international content, and we will also be working with some of Australia’s leading games journalists to produce our own Australian focused content too. Our Official status gives us unlimited access to the newest Nintendo games and the people who make them, as well as the latest developments on the console platforms.”