Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Nintendo, the gaming console manufacturer that has risen like the proverbial Phoenix from the Ashes over the past two years on the back of the phenomenal success of the Wii, has teamed up with a UK-based publisher to launch an official news stand magazine.
With more than 500,000 Wii units sold in
Australia and around 35 million sold around the world in the space of
just 2 years, Nintendo has a ready made fan base of readers.
In Australia, as is the case in the US and UK, Official Nintendo
Magazine will be published by the Future Publishing group, the
organisation which paid more than $5 million for the Sydney-based
Cycling News website in 2007.
Greg Arthurton, Director of Marketing, Nintendo Australia said:
“We are really excited about the new agreement. By establishing a
partnership with Future Publishing Australia, we are able to extend the
Nintendo brand into a new environment with a locally produced magazine
on the news stands.
"We will also benefit from the well established relationship which
already exists between the companies in other territories, and we will
integrate that into the way we work together here too. We definitely
see the magazine as being an important part of our evolving
communications strategy in this region, not least to ensure our
customers can get the best out of their consoles with a complementary
offering.”
Nic Healey, Managing Editor, Future Australia said:
“Official Nintendo Magazine – Australia and New Zealand will be the
definitive source of Nintendo news and features for both the
traditional gamer, and the new audience of Nintendo fans too. We will
be able to draw upon Future’s international content, and we will also
be working with some of Australia’s leading games journalists to
produce our own Australian focused content too. Our Official status
gives us unlimited access to the newest Nintendo games and the people
who make them, as well as the latest developments on the console
platforms.”
David Bass
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