Home Industry Market Flippa launches new listing process

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Global website marketplace, Flippa.com, which claims $2 million worth of website and domain trades every month, has launched a new listing system that it says will make the process simpler and increase the chance of making a sale.

Billing itself as the world’s number one marketplace for buying and selling websites – with over 26,000 sites valued at over $31 million sold last year - Flippa, according to CEO Dave Slutzkin, has simplified the listing process in response to what its customers have been asking for.

“Simplifying the listing process is something that our customers have been asking for. We took an outside the box look at the process and other best practices within the online auction industry, and came up with a system that is not only easier to use, but benefits both sellers and buyers of web properties.”

According to Slutzkin, after studying the buyer search function and pin pointing exactly what a customer looked for when searching for sites to purchase, the new listing process “asks sellers the pertinent questions helping to ensure that the site listed will appear in all keyword searches.”

He said Flippa now makes it easier to list, with 50 percent fewer clicks needed to post a listing and. As an example, he said, Flippa automatically detects how a user’s site is implemented and adds the relevant information to the listing, with the new process easier to navigate, starting at step one and taking sellers through the listing steps.

Slutzkin says that when customers create a listing, Flippa now asks for basic information about the virtual property and makes suggestions for the listing, including a descriptive title and an optimal listing duration.

“Flippa has moved non-core functions -- such as adding a Buy-It-Now price -- until after the listing is live, in order to get websites in front of buyers sooner.

“The option to edit a listing after it is live was also scrapped from the process, to ensure accuracy and consistency throughout an auction. By having sellers carefully review their listing before it goes live, buyers will also see a complete, polished listing from the moment the site is set to live,” Slutzkin concluded.

According to Slutzkin, the most notable of the over 26,000 websites sold in 2011 included Mark Zuckerberg’s Facemash.com as well as iPhone application Taptivate.com, news site Inquisitr.com, and Pinterest analytics site PinReach.com.


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Peter Dinham


Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).