Billing itself as the world’s number one marketplace for buying and selling websites – with over 26,000 sites valued at over $31 million sold last year - Flippa, according to CEO Dave Slutzkin, has simplified the listing process in response to what its customers have been asking for.
“Simplifying the listing process is something that our customers have been asking for. We took an outside the box look at the process and other best practices within the online auction industry, and came up with a system that is not only easier to use, but benefits both sellers and buyers of web properties.”
According to Slutzkin, after studying the buyer search function and pin pointing exactly what a customer looked for when searching for sites to purchase, the new listing process “asks sellers the pertinent questions helping to ensure that the site listed will appear in all keyword searches.”
Slutzkin says that when customers create a listing, Flippa now asks for basic information about the virtual property and makes suggestions for the listing, including a descriptive title and an optimal listing duration.
“Flippa has moved non-core functions -- such as adding a Buy-It-Now price -- until after the listing is live, in order to get websites in front of buyers sooner.
“The option to edit a listing after it is live was also scrapped from the process, to ensure accuracy and consistency throughout an auction. By having sellers carefully review their listing before it goes live, buyers will also see a complete, polished listing from the moment the site is set to live,” Slutzkin concluded.
According to Slutzkin, the most notable of the over 26,000 websites sold in 2011 included Mark Zuckerberg’s Facemash.com as well as iPhone application Taptivate.com, news site Inquisitr.com, and Pinterest analytics site PinReach.com.