FFA CEO Ben Buckley described the Cisco TelePresence system as "the way of the future" and explained that it would assist interaction with the Europe-based consultants that are helping with the bid, as well as improving internal communications.
One of the benefits would be cost efficiency, especially reduced travel expenditure.
He suggested the technology will also help reduce the perception of Australia as being a distant country. "Technology such as this helps the world to shrink," he observed.
FFA will also use Cisco WebEx for web conferencing.
Cisco is targeting the sports and entertainment market - see page 2.
He said the relationship with FFA extends to subject matter expertise, explaining that Cisco regards sports and entertainment as an important market.
Williamson declined to reveal the value of the arrangement at this stage, but said Cisco was not involved in any other World Cup bids.
Communications is clearly an important area for FFA. A 2005 case study published by Avaya concerning the converged networks it installed for FFA referred to "Avaya and FFA's strategic partnership" and quoted then FFA head of sponsorship and licensing Michael Thomson as saying "In the future we would love to host some FIFA events, and we can see that the Avaya systems would be of great assistance."
But it seems that relationship is in the past, because when iTWire asked Buckley about the implications of the Cisco deal for the relationship between FFA and Avaya, he said there wasn't one.
And in 2008, Optus announced a three year, multi-million dollar sponsorship of Football Federation Australia (FFA) and the Socceroos. Optus is the official communications partner of the FFA, the Socceroos, the Matildas, and the A-League.