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Telecommunications G9 becomes TERRiA, barks about structural separation
Telecommunications G9 becomes TERRiA, barks about structural separation | G9 becomes TERRiA, barks about structural separation |
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| by Stuart Corner | |
| Wednesday, 21 May 2008 | |
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The name TERRiA is a contraction of the name first given to Australia: Terra Australis (unknown southern land). Egan said "We ...like the fact that it's phonetically the same as terrier which hints at the energy and tenacity which will be needed to win the best communication outcome. In a word it sums up both our determination and the scale of the National Broadband Network with the commitment of coverage across the land." (Telstra no doubt will spin the canine connection rather differently to claim that TERRiA is a 'dog'. This would be entirely in keeping with the tenor recent posts on its Nowwearetalking web site, such as "In its TV commercials Optus likes to portray itself as an animal . The animal it reminds me of is a big fat lazy tiger [an allusion to its Singaporean owner]. It could actually go for the elephant in the corner [Telstra], but instead prefers to remain curled up asleep, happy to feed off the scraps thrown to it occasionally by its master.") Egan said the $8-$10 billion National Broadband Network was a visionary, nation building project, but he stopped short of committing TERRiA to submitting a formal bid by the 25 July deadline, concentrating - in a statement announcing the new name - on TERRiA's commitment to proposing a model in which the owner of the infrastructure would be structurally separated from companies providing services on that infrastructure (This is nothing new: it was a key component of the original G9 proposal and its subsequent special access undertaking to the ACCC, which the ACCC rejected). In recent days, G9/TERRiA has claimed that Telstra's network information, which it will need to develop its bid, is not available and there is insufficient time to prepare a bid by the 25 July deadline. CONTINUED |
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