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Telecommunications Book your cab via SMS
Telecommunications Book your cab via SMS | Book your cab via SMS |
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| by Stuart Corner | |
| Tuesday, 21 August 2007 | |
  
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Unlike telephone bookings, there is no surcharge applied to the taxi fare: the caller pays only for the SMS at whatever rate their mobile plan charges. They also do not have to wait, at busy times, for the phone to be answered. MTX's Pocket Portal mobile application provides travellers with the option of downloading a series of booking forms to their mobile phone. Once downloaded, the forms sit locally on the handset, allowing customers to enter their booking details for as many regular pickups they want, or for one-off pickups, and then to book a cab simply by sending an SMS. The technology is licensed from UK-based Amplefuture and is a mobile Java and Symbian based application that provides "a branded 'web-like' experience. "From the application, consumers can transact and interact with brands in a carrier and handset agnostic environment," BRO claims. Yellow Cabs serves an area with a population of 1.8 million and takes approximately 600,000 bookings in an average month. It is hoping to convert 20 percent of these to the Pocket Portal service over the next 24 months. "As customers realise this is the cheapest, quickest and easiest way of booking a cab by phone, it is expected that Pocket Portal will change the long term behaviour of the cab booking public...The Yellow Cabs program is the first in a series of deals that will see BRO's Pocket Portal become a ubiquitous and essential part of taxi booking services Australia wide," Broad Investments claims. {moscomment} |
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