The latest research by data and analytics company YouGov reveals that 53% of Aussies know at least one couple who met online – yet the same proportion (53%) of millennials also say they would be embarrassed to admit that they had met their partner through online dating/apps. And this rises to 62% among millennials, and falls to 43% among baby boomers.
Three-quarters (74%) of Australians say they would not think of a couple that met online any differently, and 53% know at least one couple who have met this way – with the figure rising to 62% among millennials, and falling to 43% among baby boomers.
According to the research, Tinder and Bumble are seen as the least respectable online dating services.
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But, YouGov says among people who've used Internet dating services and apps, Tinder has got a seedy reputation.
Despite being known to 91% of Aussies, Tinder has a net respectability score of just +6.
Also low on the respectability rankings, Bumble, a dating app that uses a similar swipe-based interface, scored just +6.
YouGov says both services are the lowest ranked for respectability of all dating services polled.
Internet services eHarmony and RSVP, pitched at long-term relationship seekers rather than hook-ups, have the best reputation for respectability – and they're also among the three most widely-known, the research reveals.
YouGov notes that online dating is worth US$2.2 billion in the US alone, and Tinder boasts 26 million matches a day.
While eHarmony claims to have married a million Americans, its founder, however, is cautious about younger hook-up apps – "if the only thing you’re looking at is whether or not the person’s looks turn you on, I worry about that,”, he said.
The data was collected online for the survey using YouGov’s panel of more than five million people worldwide, with a sample size of 1014.
