Thursday, 19 November 2020 09:29

Australians rank banking apps highly, five-nation survey finds

By

Australian consumers are happy with their banking experiences through apps, with 69% expressing satisfaction, a much higher percentage than in some other countries like the UK where the figure was 53%, according to a survey by identity management solutions provider ForgeRock.

A survey of 5000 consumers was conducted across the US, the UK, Germany, Singapore and Australia and released under the title The New Normal - Living Life Online. No breakup was given of the number of people surveyed in each country. This report will concentrate on the findings for Australia.

Participants were asked about preference and experience with apps and online accounts, as it related to pre-pandemic preferences. App and online account usage was evaluated across seven categories: education, retail, grocery, entertainment, financial, healthcare and government.

The Australians surveyed said they would uninstall an app or forgo registering for a new online account if they were unable to navigate or install an app (45%) or had to provide credit card details (44%).

Banking and entertainment apps scored highly for online experience, with the latter being marked up by 67%.

As far as login methods were concerned, 53% of the Australians preferred passwordless authentication using either biometrics or else two-factor authentication. Data privacy was ranked highly by 72%.

forgerock graphic

"With consumers continuing to spend more of their lives online for the foreseeable future, it's imperative that organisations simplify how consumers sign up, log in and engage with their apps and digital services," said Ben Goodman, senior vice-president of global business and corporate development, ForgeRock.

"Consumer identity is at the heart of any digital experience. By putting identity at the center of the digital relationship, organisations can provide better and more secure access for consumers."

Overall, the survey found that consumers who were 65 and above gave the highest ratings overall for digital experiences, but those aged 18-24 were the most difficult to please.

Across the five countries, the Gen Z age group was most likely to delete their account (37%) or change service providers (34%) if they have a difficult login experience.

ForgeRock claimed that this showed organisations that did not provide a smooth log-in experience could hurt their brand reputation with these young buyers for years to come.

The full survey can be downloaded here.


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments