Sunday, 29 November 2015 15:07

Adelaide company releases ‘world first’ food traceability app

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Adelaide company releases ‘world first’ food traceability app Image courtesy of KEKO64, freedigitalphotos.net/images

A food traceability app that allows consumers to instantly trace the origin and safety of food products they are buying on their smartphone or tablet is to be released on the market early in 2016 by Adelaide’s Beston Global Food Company.

The publically-listed Beston (ASX: BFC) says the OZIRIS app, together with its existing BRANDLOK anti-counterfeiting technology, is believed to be a world first in combining multi-layered covert IR and UV technology with ‘track & trace’ software technology.  

Beston says the app will allow retail customers to instantly trace the origin and safety of its food products around the world.

According to BGFC Executive Chairman, Dr Roger Sexton AM, the new technology will “revolutionise” the way people can check the authenticity and safety of the food they are eating, simply by using the OZIRIS app to scan the QR code on each and every product’s BRANDLOK seal.  

The app will include nutritional information on each of the premium products.  

OZIRIS will be available on both app store and Google play, and will also feature multi-language functionality to suit the global market Beston is targeting.  

Dr Sexton said the BRANDLOK seal contains multi-layered covert IR and UV technology, which enables product identification and verification by consumers using the OZIRIS app. A BRANDLOK seal can be read by a consumer at point of purchase to verify the product’s authenticity.  

“Food product counterfeiting worldwide is currently worth an estimated $US1.7 trillion,” Dr Sexton said.

“It is clear to us that consumer concerns about food safety and authenticity will become an even bigger issue in the future, as global demand for food continues to outstrip supply.  

“The World Health Organisation earlier this year issued a warning that unsafe food is a growing global threat.  It stated that food production and distribution has become more industrialised in response to rising demand, and its trade and distribution has become more globalised, which has introduced multiple opportunities for food to become contaminated with harmful bacteria, viruses, parasites or chemicals.”

Dr Sexton said the OZIRIS ‘track and trace’ app developed by Beston, combined with the BRANDLOK anti-counterfeit seals, will enable consumers to identify the individual ingredients in the BGFC products they buy and where they come from – “which is precisely the key recommendation of the WHO to strengthen global food safety systems”.  

“It provides a comprehensive and compelling solution to the fears of consumers about food source and integrity, and enables them to verify the product they are looking to purchase is safe to eat or drink. We’re managing the whole supply chain process from the farm or catchery to consumption.”  

Dr Sexton said that underpinning the seal on every product is a systematic ‘track and trace’ ingredient and quality recording system in the production process.

The core technology embodied in the BRANDLOK seals was originally developed by the CSIRO and is now owned by DataDot Technology Ltd., a listed public company which provides electronic theft deterrent and asset protection applications to the automobile and other industries in Australia and overseas. 


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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