Home Your Tech VIDEO: Under Armour’s new under sleepwear prevents under sleeping and under recovery

VIDEO: Under Armour’s new under sleepwear prevents under sleeping and under recovery

Have you wished for a way to “revolutionise sleep and recovery” so you can “take performance to the next level”, while fully app compatible? Then check out the software and soft wear from Under Armour’s Athlete Recovery Sleepwear.

Promising to be backed by science and validation by athletes, Under Armour has a new recovery sleepwear line created in collaboration with Tom Brady that won’t leave you feeling deflated.

Indeed, you’re promised to feel the opposite, with Under Armour’s “first-ever Athlete Recovery Sleepwear powered by TB12 and the UA Record app experience”, with both “designed to improve sleep and overall athlete performance".

We’re told that “UA Athlete Recovery Sleepwear was developed in collaboration with Under Armour athlete and all-star American Football quarterback, Tom Brady, who credits sleep as one of the most important components to his training regimen".

Kevin Haley, Under Armour’s president of Innovation and Category Management, said: “At Under Armour our goal is to constantly innovate and uncover new solutions that take performance to the next level.

“We are providing athletes with untapped insight and guidance into the importance of sleep and recovery in a way that’s truly unique to Under Armour – with a revolutionary Sleep Recovery System that was created for athletes, by athletes.”

Through the new UA Athlete Recovery Sleepwear, Brady and Under Armour say they “aim to provide all athletes with the off-field support that will maximise their ability to perform".

Under Armour explains it has “incorporated the bioceramics technology — used and validated by TB12 — into a pattern lining the garments, which are designed to maximise comfort and fit. The pattern includes special bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep".

Brady seeks to gently inflate our expectations by stating: “I firmly believe that sleep and recovery are critical aspects of an effective and holistic training programme.

“Proper sleep has helped me get to where I am today as an athlete and it is something that I continue to rely on every day. I am excited to partner with Under Armour to bring game-changing sleepwear with the same bioceramics technology I use to athletes all around the world.”

Here’s the company’s corporate video featuring Brady, story continues thereafter:

Under Armour says its “UA Record mobile app contains a Sleep Recovery System, which provides a deep understanding into an athlete’s sleep schedule and helps users set smart guardrails and goals that put them on a path towards sleep optimisation".

So, how does it work?

We’re told the Sleep Recovery System works by:

  • Tracking sleep: Using UA Band, a phone or supported third party sleep-tracking device, this feature automatically monitors your sleep each night.
  • Delivering detailed analysis: A proprietary 14-day Sleep Score assesses the quality of sleep; requiring users to establish consistent patterns of quality sleep to improve, while the UA Body Clock establishes consistent bed/wake times.
  • Custom coaching: UA Record offers timely reminders, insights, and tips to provide direct guidance on how to improve sleep habits and maximise recovery and performance.
  • By using the Athlete Recovery Sleepwear and UA Record together as a system, Under Armour assures athletes they “will be able to accelerate recovery time and gain a deeper understanding of their sleep.”
  • And, as part of the system, Brady “also helped develop six steps to better sleep to further educate athletes, available on UA.com/TB12.”

Mike Lee, Under Armour’s chief digital officer, said: “By monitoring trends within our Connected Fitness communities, we’ve seen an uptick in athletes who are adopting a 24/7 training mentality, which led us to think about factors like sleep and recovery and how important they are to overall performance.

“This drove our focus to make all athletes better through the science of sleep and recovery, and to unlock the potential for athletes to use sleep as a weapon to reach their absolute peak.”

To further the technology’s credibility, Under Armour proudly boasts its “science-backed approach to sleep and recovery is strengthened by a collaboration with Johns Hopkins Medicine centred around tracking, understanding and analysing sleep patterns".

Under Armour explains it has “engaged a team of sleep experts at Johns Hopkins Medicine who are working to study the effectiveness of sustained patterns in improving overall sleep behaviours".

“This in-depth evaluation on sleep comprises the first scientific study powered by the Under Armour Connected Fitness platform and will help shape the brand’s sleep products and UA Record user experience.”

So, what does it all cost, and where can you get it?

Under Armour’s Athlete Recovery Sleepwear is “available now for both men and women priced from $80-$120” at Under Armour’s website, and in Under Armour own Brand House stores in Chadstone Shopping Centre in Victoria, and Pacific Fair on the Gold Coast in Queensland.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.