Thursday, 21 November 2019 12:02

Aussie kids big owners, users of mobile phones Featured

By
Aussie kids big owners, users of mobile phones Pixabay

Nearly half of Australian kids aged 6-13 years of age own or use a mobile phone, according to new research.

New analysis of Roy Morgan Research data from the Australian Communication and Media Authority (ACMA) shows that in 2018, 32%  of kids owned a mobile phone - with a further 16% having access to one.

And one in four kids aged 6-7 had or used a mobile phone.

ACMA chair Nerida O’Loughlin said the research provides valuable insight into consumer behaviours.

“This research shows that Australian kids are becoming increasingly digital.

“Australia is becoming a more connected society and that trend is being driven by an increase in mobile devices, even amongst our children.

“This type of information helps us plan for the future, as a regulator it is important for us to keep pace with changes to the industry.”

The research shows that, as in previous years, girls led the way in terms of mobile phone access with 50% of Australian girls aged 6-13 owning or having access to a mobile phone in 2018 compared to 46% of boys.

Children in NSW and the ACT had the highest access, with 52% of kids in NSW/ACT owning or having access to a mobile - up from 44%in 2013. The lowest was Queensland where 43% of kids aged 6 to 13 years had access to a mobile phone.

The most common reasons for kids to reach for their phones were to play games (70%), take photos (67%), use apps (64%) and call their parents or family (57%).

The research has been published on the ACMA website in the Kids and mobiles: How Australian children are using mobile phones report , and is based on data from Roy Morgan’s Young Australians Survey, and compiled under the research acma program.

Read 2567 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

SONICWALL 2022 CYBER THREAT REPORT

The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.

GET REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments