Wednesday, 22 June 2016 01:04

Big global shift to contactless ticketing on mobile, wearables: Juniper

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The number of people around the world, including in Australia, using contactless ticketing via mobile or wearables devices will rise to around 300 million by 2021 – a three-fold increase on this year, according to a new report from global market analyst firm Juniper Research.

The projected increase represents around 1 in 5 mobile ticketing users across rail, metro/bus, airline, sports and entertainment, which Juniper says will be due, in large part, to the well-established contactless transport infrastructure already in place in Australia and countries such as Japan, UK, France, Hong Kong and South Korea.

The new research report — ‘Mobile & Online Ticketing: Transport, Events & NFC 2016-2020’  found that while the primary focus for contactless ticketing, beyond the card, is the smartphone, the emergence of a range of connected wearable devices has "piqued" the interest of ticketing stakeholders.

According to Juniper, the survey reveals that rapid progress has been made by the key ticketing players including the likes of Fandango, StubHub, Trainline, American Airlines and Expedia in launching ticket apps for smartwatches such as the Apple Watch.

“This means that ticketing providers are presenting a multi-channel ticketing offering to their omni-channel customers, thereby providing a seamless and integrated experience,” research author Nitin Bhas says.

But, the research argued that a majority of ticketing users would continue to use wearable devices purely for ticket validation rather than purchase, “with the latter restricted to low-value payments, primarily in the metro/bus and movie ticketing arenas".

In contrast, Juniper notes that the research found that the airline industry has been much slower to implement NFC, with many projects still at trial or pilot stage – a point that Juniper says means that NFC is unlikely to have much impact in the near-term on the purchase of airline tickets, with this activity remaining largely remote via online or mobile channels.

“While the ‘ultimate’ position for NFC in airline is to replace boarding passes, baggage tickets and identity information, by storing them on the phone and having them accessed via readers, NFC boarding pass usage has not had any significant adoption over the past 12 months,” Bhas says, adding that Juniper Research has now significantly scaled back its forecasts for the anticipated future adoption of NFC boarding passes.

To download Juniper’s "Mobile: The Big Ticket" whitepaper and get further details of the full research, click here.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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