Home Your Tech Mobility Smartphone sales – a two horse race but Android is ahead

International Data Corporation (IDC) has revealed quarterly Australian sales figures for 1 April to 30 June 2015 and it is Apple in the lead with 797,661 followed by Samsung at 760,001.

Apple

797,661

36%

Samsung

760,001

34%

Telstra

186,252

8%

Huawei

80,000

4%

Microsoft/Lumia

121,187

5%

Alcatel One Touch

72,360

3%

HTC

70,000

3%

ZTE

52,470

2%

LG

40,000

2%

Vodafone

18,000

1%

Sony

14,350

1%

Motorola

9,765

0%

OPPO

3,501

0%

Blackberry

2,703

0%

Other

12,195

1%

TOTAL

2,240,445

100%

 

The Winners

Apple has since released the iPhone 6S/Plus and Samsung the S6 Edge Plus and Note 5 so expect to see a tighter race for the top spot. Clearly, Apple has 36% market share with essentially two models, Android has 59% with hundreds of models and Windows Mobile has 5%.

Telstra sell Apple, Samsung, Microsoft, LG and others so its 8% if broken out could skew things slightly.

Microsoft/Lumia at 5% were clearing older Lumia’s to make way for the new Windows 10 Mobile.

Alcatel One Touch (a TCL company) sells via retail, service stations and corner stores – more than 50 models and variants from $39 to $600+. We understand that the majority of Vodafone sales were for Alcatel handsets. This is a company to watch.

Huawei at 4% with its Ascend P7 and Mate P8/Max.

LG did really well – the majority of its sales were for the older G3 that was on run out - the G4 released late in June.

HTC did most of its sales on the One M9 and legacy One M8.

ZTE sold most via Telstra and a small quantity of its Blade S6 premium phone.

The losers

Sony has a huge range and a good reputation just could not crack the Australian market.

Motorola’s sales were entirely its old model line-up and the Moto G and Moto X Play/Style have the potential to win a lot more business.

OPPO did most sales in the lower cost bracket while establishing and office and support here. The Dick Smith and Optus distribution deals and the amazing R7 and R7 Plus will show up in future figures.

And in other reports on 8 September respected analysts Telsyte report that Android sales have surpassed Apple in the last quarter. The iTWire article is here.

Opinion

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

 

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