Thursday, 09 April 2015 16:09

New Apple iPhone 6 users were disappointed

By

In China in Q1, where demand for the iPhone 6 and 6 plus dwarfed all other handsets, new Apple customers were disappointed by their new handsets.

Argus Insights has released its latest ‘Insights’ into smartphone sales. Unlike Kantar or Gartner, it measures consumer sentiment, and has correctly anticipated unit sales trends for the past five years.

Argus can tell what products and brands are winning the battle for hearts, minds, and wallets and tell why some products succeed, and some fail.

Argus measures three things:

  1. Consumer Delight
    1. Delight metric based on research from Stanford University on Innovation Metrics
    2. Delight is calculated using ‘star’ ratings from consumer reviews, not sentiment analysis of review text
  2. Buzz Volume
    1. Volume of consumer mentions related to a particular product or topic for a given time frame
  3. Mindshare
    1. Validated Buzz Volume normalized for all the brands within a market segment
    2. Strongly correlates to market share and anticipates future consumer demand

A virtually unheard of brand Meizu and its amazingly high-specified MX4 Pro stole mindshare from Apple, Xiaomi, Samsung, Lenovo, HTC and Huawei.

In the US Apple, Motorola and Samsung all saw drops in both delight and subsequent demand.

Q1 saw United States consumer demand for most smartphone brands fall with two notable exceptions, Blu and Nokia. Blu, a growing purveyor of unlocked handsets sold through Amazon and Walmart, continues to piggyback on T-Mobile’s uncarrier positioning as US consumers seek ‘good enough’ handsets that can be used across multiple carriers, both pre-paid and post-paid.  

Nokia was the only brand to show increased demand and happier customers.  “Recent Nokia handsets are getting increased traction in the US thanks to increased demand at both T-Mobile and Boost,” said John Feland, CEO, Argus Insights.  “The experience gap between Windows and the other handset operating systems has narrowed enough to appeal to consumers looking for something different from the dominant iOS or Android handsets.  This supports a growing trend where consumers looking for a differentiated experience drive a fragmentation of the US smartphone market. This has impacted Samsung especially hard as upstarts like Blu sneak [Android] market share away.”

Opinion

Argus are not saying any particular smartphone brand or model is good or bad, or it will or will not sell. What they are saying is that social media, mixed with reviews/mentions in media and its special analytics reveal what is hot or not. From that, it is reasonably able to predict handset sales volumes for the next quarter.

It seems that Apple’s iPhone 6 and Plus initially captured consumers heart and wallets but that enthusiasm is waning against the continuous onslaught of lower cost, similarly or more highly specified, Android handsets from Miezu, Xiaomi, and Huawei.

Apple’s business model and share price is reliant on it charging premium prices for its products. If - as in evident in China where Mianzi (saving face) is enshrined - the product does not meet the expectations of new users then two things can happen:

  1. Cognitive dissonance kicks in (the uncomfortable tension which comes from holding two conflicting thoughts in the mind at the same time e.g. Apple is supposed to be best so I will believe that even though it is not)
  2. Or, they will soon sell it and buy something better – Meizu in China’s case currently is winning hearts.

It is also interesting to see Lumia’s fortunes turning around in the US. In part, that is in anticipation of Windows 10 but also that the Lumia 635 and 830 are seen as cool and great value, by Millennials.


Subscribe to Newsletter here

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

These days our customers Advertising & Marketing campaigns are mainly focussed on Webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

For covid-19 assistance we have extended terms, a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Ray Shaw

joomla stats

Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

BACK TO HOME PAGE

ZOOM WEBINARS & ONLINE EVENTS

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Research & Case Studies

Channel News

Comments