Friday, 02 January 2015 23:02

New Telstra record: 11% increase in SMS and MMS traffic between NYE 2014 and NYD 2015 Featured

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Australia’s biggest telco, Telstra, has seen ‘a new record’ set over the two day NYE 2014 and NYD 2015 period compared to the same timeframe last year.

If you’ve been curious to see the NYE and NYD stats for SMS and MMS messages originating from the Telstra network, Telstra has released the answer: 109,505,694 SMS and MMS messages.

So, what’s the breakdown?

Telstra says that for SMS messages, ‘the peak hour was on New Year’s Day 00:00-01:00 AEDST with 5,428,060 SMS Messages originated by Telstra customers on the Telstra network’, which represents ‘a 2.96% decrease compared to the same hour last year and 13.49% decrease from 2011.’

The company says it believes ‘much of this [decrease over 2011 during this hour] can attributed to OTT services like Facebook, Instragam, Twitter, iMessage and other social media services consumers are using at this period’.

Then Telstra states ‘for the period 23:00-02:00 AEDST (lead-up to and the hour past midnight for Eastern States) there were 11,839,664 SMS Messages originated by Telstra customers on the Telstra network – representing a 0.4% increase compared to the same period last year.’

Next up we’re told that ‘for the 2-day period New Years Eve and New Years Day there were 105,166,630 SMS Messages Originated on the Telstra Network representing a 11.05% increase compared to same 2 day period last year.’

Finally, for SMS messages, Telstra says ‘included in the midnight message counts are the 167K SMS messages submitted via the Telstra NYE App.’

So, what about MMS?

Here we’re told that ‘the peak hour was on New Year’s Day 00:00-01:00 AEDST with 293,849 MMS Messages originated by Telstra customers on the Telstra network – representing a 2.63% increase compared to the same hour last year.’

‘For the period 23:00-02:00 AEDST (lead-up to and the hour past midnight for Eastern States) there were 610,116 MMS Messages originated by Telstra customers on the Telstra network – representing a 2% increase compared to the same period last year.’

Then we are told ‘for the 2-day period New Years Eve and New Years Day there were 4,339,064 MMS Messages Originated on the Telstra Network representing a 11.50% increase compared to same 2 day period last year.’

In terms of the ‘combined SMS + MMS’, Telstra states:

‘The peak hour was on New Year’s Day00:00-01:00 AEDST 5,721,909 Messages (SMS+MMS) originated by Telstra customers on the Telstra network – representing a 2.69% decrease compared to the same hour last year.’

‘For the period 23:00-02:00 AEDST (lead-up to and the hour past midnight for Eastern States) there were 12,449,780 Messages (SMS+MMS) originated by Telstra customers on the Telstra network – representing a 0.48% increase compared to the same period last year.’

‘For the 2-day period New Years Eve and New Years Day there were 109,505,694 SMS + MMS Messages Originated on the Telstra Network representing a 11.07% increase compared to same 2 day period last year.’

A Telstra spokesperson stated that: “We are extremely happy with the network traffic and reliability of the Telstra Network over the Christmas and New Year period. Keeping our customers connected across the festive period is important to us.”

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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