Australians are a mobile crazed nation, with recent research stating that 30% of Aussies would rather live a week without their partner than not have their smartphone for the same period.
With this in mind, Yatango, a new mobile telco, wanted to see what Australians are really doing with their mobiles. The survey, conducted by Pure Profile and surveying 1000 Australian adults, found that one in ten Australians have used their mobile phone while having sex to either text, go on social media or take a call from their boss, family or friend. In the 25 to 34 age group, the figure is as high as one in five.
The research quotes ‘Jacqueline’: “My phone and the need to always be contactable is very important to me. I feel these days everyone’s obsession with their phone doesn’t stop when you enter the bedroom.
“With my work I needed to be available to my employer at any particular time and had to have my phone on me no matter what. I was recently seeing a lawyer and because both our schedules were so crazy, half the challenge was finding time to spend together. Therefore we made it a rule that we could take work calls and reply to work texts when we were intimate.
“Normally it was only texting, however once I took my boss’s call as it was easier to explain over the phone rather than texting. He doesn’t know of course.”
Yatango founder CEO Andy Taylor asked if romance is dying in Australia. “In the lead up to Valentine’s Day, Yatango is calling on people to take an amnesty from using their phones during intimate moments.” Of those who used their phone during sex, 45% of people took a call from a family member and 36% from a friend or colleague.
The research also showed that in the past two years, more than 30% of people have lost or broken their mobile phone one or more times, in various ways including:
- Falling out of a bag or pocket (46%)
- Dropping it down the toilet (13%)
- Losing it while drunk (13%)
- Sat on it (10%)
- Left it in a cab or at the pub (9%)
- Dropping it in a drink (7%)
- Smashing their phone on purpose (2%).
Yatango, of course, can help. "If you’re prone to losing, breaking or mistreating your phone, Yatango customers can now order the latest devices from lead manufacturers including Apple, Samsung, HTC and Nokia – with no wait and no long term contract."