JUser: :_load: Unable to load user with ID: 3653
Tuesday, 28 May 2013 14:48

App launched to combat counterfeiting

Counterfeit jeans are not just limited to The Simpsons Counterfeit jeans are not just limited to The Simpsons Fox

Counterfeiting costs the global economy over $250 billion annually, but one Aussie entrepreneur is helping retailers fight back.

 The resistance comes in the form of the patent-pending “track and trace” system, used by new app 'Authenticateit.

The first of its kind in the world, Authenticateit’s technology allows brands to track and trace their products throughout the supply chain, prevent unauthorised distribution, grey importing and allows retailers to verify authenticity of goods received from their suppliers

Consumers can simultaneously use the free Authenticateit smartphone app to check an item’s authenticity before purchase to ensure they don’t buy a counterfeit product unknowingly.

According to the company Authenticateit’s system is fully compatible with GS1 global standards making it easy for brands to implement Authenticateit without the cost and hassle of adding additional identifiers. The GS1 Databar was selected as the Unique Product Identifier (UPI) allowing consumers to scan it as barcode to verify the product authenticity and as a product barcode to be used by retailers at point-of-sale.

Authenticateit founder Gennady Volchek said the tool was needed to prevent retailers and consumers from unknowingly selling and buying counterfeit goods sourced from rogue importers.

“The rise of counterfeiting is more prevalent as more retailers and shoppers head online to find better deals," he said.

“Authenticateit enables brands to take immediate action to recall, bar, disable or neutralize unauthorised sales or imports. Today we’re unveiling our app to the world and urging Australian manufacturers and retailers to jump on board to help protect themselves and their customers,” Mr. Volchek said.

Serge Derbin from LeSerge, an Australian company supplying leather goods globally, uses Authenticateit to add value to loyal brand followers as well as protect brands of companies engaging Leserge as the manufacturer for their product.

“We have integrated Authenticateit into our manufacturing process to allow us to protect our brand and the goods we make for other companies, as their success is directly related to our bottom line.”

“Authenticateit also helps us keep track of where our products are sold, providing us with valuable marketing and product development information.

“It’s a powerful tool for us, and I think would benefit any businesses trying to protect its intellectual property.”

The app itself does raise some privacy concerns however, asking to access a user's GPS location and phone identity, at least for Android.

This means the app could potentially be used to give info to retailers on who is attempting to buy counterfeit goods and where. 

The Authenticateit smartphone app is now available to consumers for free download from the App Store and Google Play, while businesses can head to www.authenticateit.com and watch the Authenticateit video to learn more on how to combat counterfeiting.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.



Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News