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Notebooks dead? Someone tell Toshiba

Toshiba has announced 25 new notebooks and laptops, with not a tablet in sight.

There has been much speculation in the industry about the extent to which tablet computers are replacing conventional laptop and notebook PCs. Some have even speculated the PC’s days are numbered.

Judging from the range of new machines Toshiba has just released, that company does not think so. It has released an impressive range of 25 notebooks and an All-in-One PC as part of its world-wide corporate identity launch.

“This is our most innovative and stylish range that draws on our rich Japanese heritage fused with the latest in modern technologies,” said Mark Whittard, Managing Director of Toshiba Australia. “We are giving consumers the ability to choose a device that is specific to their unique needs.” (So long as it isn’t a tablet, he didn’t add).

“Unified in presentation, every Toshiba product features the elegant, harmonious curves of an exclusive design - the marque of world-renowned, state-of-the-art, inspired engineering.”

Whittard said the range incorporates a number of Toshiba innovations designed to ensure technology is “seamlessly integrated into everyday life”:

  • High-Speed Start: For fast PC wake-up.
  • Peak Shift: Controllable through Toshiba’s eco Utility – “saves you dollars by allowing you to use off-peak power in peak periods, cutting down your power bills.”
  • PC Health Monitor: Diagnoses performance and enhances your notebook’s reliability.
  • Sleep-and-Charge: Lets you charge your devices while your notebook is off.
  • Sleep-and-Music: Listen to music while your device is switched off or in sleep mode.
  • Harman/ kardon speakers:Deliver a luxurious listening experience.”
  • Airget:Share content easily and from anywhere with your own personal cloud.
  • HDMI 4K2K: If you have a 4K2K TV, you can connect on the big screen.

The releases include the high end Kira ultrabooks, with price ranges from $1,799 up. Meaning ‘beam of light’, Kira is “the epitome of Japanese workmanship – every element designed and crafted with beautifully considered precision. As Toshiba’s most technologically-advanced luxury Ultrabook yet, KIRA delivers phenomenal performance within its ultra-slim, striking profile.”

The Kira devices have a durable lightweight with a honeycomb structure to reinforce the chassis. Its construction, “using the same magnesium alloy found in high-performance race cars, gives KIRA the edge when it comes to life in the fast lane.” It weighs 1.21kg – 1.35kg depending on wether it has a touch screen or not.

Toshiba also release an expanded range of its Portege and Satellite notebooks and laptops and a Mac style All-in-One PC – “the heart of your home or office.” See the full range here.


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.