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AldiMobile now in Australia

German supermarket chain Aldi will from 6 March re-enter the mobile phone market as a virtual carrier using Telstra’s 850MHz 3G service (not its '3.5’ Next G or 4G service).

Bang for buck it will beat any Optus or Vodafone offering although its service will be fairly similar to Kogan’s Telstra based offering. Aldi has some experience as a Telco having run Aldi Talk and Medion Mobile before but don't expect a supermarket to have call centres and great customer service - this is cheap!

The pay as you go plans are $15 or $30 upfront (with 365 day expiry and 12 cent per minute calls and 12 cent SMS) or $35 (30 days unlimited calls and texts and 4GB of data) and you can bring your own phone or buy from them.

Aldi’s strength is its 300+ store network and its focus on customer service. We believe it will offer in-store recharge as well as via a web site.

Aldis’ initial phone offerings include:

AU$19.99 Onix

  • 1.77"
  • Dual Sim Mobile Phone (Unlocked)
  • Bluetooth
  • Supports Micro SD Card up to 4GB
  • Camera
  • Video and Music Player
  • Alert Clock, Memo Function, Calendar, Calculator, FM Radio, Multi Language

Au $199 Bauhn (we have no knowledge of this handset or its quality but assume its a standard "white bix" clone offering)

Android 4.1 Smartphone (Unlocked)

  • 4.5" IPS qHD 960 x 540 Resolution
  • WiFi AA/B/G/N and Bluetooth 3
  • 2000 mAh battery
  • 1GHz A9 Dual core ARM CPU
  • 5MP camera rear and .3MP front
  • Microphone and speaker
  • 512MB RAM, 4GB SD and microSD slot *(up to 32GB)
  • Dual Sim
  • Front and Rear Camera
  • Bluetooth 3.0
  • GPS, rotation and other sensors

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!