Home Your Tech Mobility eBay studies our shopping habits


JUser: :_load: Unable to load user with ID: 3653

eBay studies our shopping habits

  • 03 December 2012
  • Written by 
  • Published in Mobility
eBay studies our shopping habits Featured

eBay Australia’s second annual Mobile Shopping Study has declared fashion and electronics as the two leading categories for mobile shopping, with each a billion dollar sector in Australia.

Approximately $1.1 billion is spent annually on fashion in Australia on mobile devices, while $1 billion is spent annually on electronics via mobile.

The research, conducted by Nielsen and Stokes Mischewski, found that one in five (22 per cent) of Australians are shopping on mobile devices this Christmas season, and for good reason.

Among smartphone and tablet users, just under half (45 per cent) believe mobile shopping will give them an advantage over other shoppers this year, with at least 62 per cent of smartphone/tablet users having researched products online using their device.

The new research found large shifts in year on year trends, with a third of smartphone/tablet users using their device more than last year to research products.

With the general rise in mobile shopping well documented, the eBay research provides in-depth data on a topic that has dominated the retail landscape and is predicted to for years to come.

Key findings from the 2012 eBay Mobile Shopping Study:

  • 31 per cent who owned a smartphone/tablet last year are using their device more to research Christmas gifts this year 62 per cent of smartphone/tablet users have researched products online using the device, compared to 57 per cent in 2011
  • 37% of smartphone/tablet users have purchased products online using the device
  • Gen Y (74 per cent) smartphone/tablet users are most likely to have researched products online using their device compared to Gen X (62%) and Baby Boomers (49%)
  •  One in three (32 per cent) agree that mobile devices make shopping in store better
  • 36 per cent of Christmas shoppers expecting to use their smartphones to research prices before buying.

Mobile commerce is clearly on the rise, and with the introduction of Mastercard and Visa compatible NFC chips in popular Android phones, this is only set to continue.


Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips



Ransomware is a type of malware that blocks access to your files and systems until you pay a ransom.

The first example of ransomware happened on September 5, 2013, when Cryptolocker was unleashed.

It quickly affected many systems with hackers requiring users to pay money for the decryption keys.

Find out how one company used backup and cloud storage software to protect their company’s PCs and recovered all of their systems after a ransomware strike.



Popular News