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Friday, 03 December 2010 11:23

TV vs Computer - computer wins!


A recent survey commissioned by Intel, completed in October 2010, of 417 respondents across Australia aged between 16 and 59 years found that more Australians would give up their TVs before they'd let go of their laptops.

Sixty one per cent of respondents said they would rather do without a TV set for a week with less than a third preferring their TVs. Almost four of every five 16-29 year olds surveyed took the laptop - a clear sign that the YouTube generation will vote with their feet as the soon-to-be antiquated TV network model slowly disintegrates.

The survey also found Australians wish they could access more services online, including 67% who wish they could vote online. Others would like to visit the doctor, take an eye test (25%) and getting a passport online (41%).

Intel Australia's national marketing manager, Kate Burleigh, says the results bear out a shift in our computing habits and the relationship we have with our technology. 'Not so long ago a laptop was considered a luxury purchase. Now notebooks account for four out of five home computers sold. With this shift to mobile, we're moving from one computer per household to one per person and the Personal Computer is becoming even more personal'.

Intel's survey gives a snapshot of how Australians use their PCs, with 'searching for information', 'keeping in touch with family and friends' and 'on-line banking and bill payments' the top rated uses.

The research also investigated what Australians think is acceptable online behaviour. Younger respondents thought it was OK to use online tools to communicate with someone in the same room (44% among 16-29 yr olds vs 22% of 45-59 yr olds). However, it's worth noting that even in younger groups fewer than half believe it is socially acceptable.

With e-cards 66 per cent of respondents said it is okay to send e-cards fewer thought them suitable for a spouse or family member. The majority said e-cards were acceptable for colleagues or business contacts but. 40% of respondents felt it was acceptable to announce a wedding online with a surprising nine per cent saw this as acceptable to propose online.

Almost half of those surveyed use a notebook rather than a desktop at home. The generation gap was clearly visible here with 60%t of respondents aged 16-29 vs 33% among those 45-59 years preferring a laptop.


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