Home Your Tech Internet of Things IOT Groups’ OTT Premium seals APAC content streaming deal with Xstream

IOT Groups’ OTT Premium seals APAC content streaming deal with Xstream

IOT Group subsidiary OTT Premium has inked an exclusive agreement to bring Xstream’s over-the-top media streaming platform to Australia and more than 100 countries across the Asia-Pacific region.

IOT Group, newly listed in Australia (ASX:IOT), says the Xstream technology will allow global content to be delivered instantly and seamlessly to Australian audiences, and Australian content to be delivered to new audiences around the world.

Xstream is one of the only independently owned tier one streaming companies in the world, offering telcos, broadcasters, production and film companies and content owners a full end-to-end over-the-top platform to deliver content which can be viewed on any device, at anytime, anywhere.

“This partnership will expand the reach of an Australian tech company across the entire region,” said Ian Duffell, executive director of IOT Group.

“There is a gap in the market for customers looking for unique content delivered as and when they want it. There’s numerous streaming and VOD services offering mass content, few of which offer tailored viewing or multilingual channels to address unique tastes.  The Xstream platform already has access to over 10,000+ hours of homeland television and continues to grow.”

According to Duffell, OTT providers are poised for scale and growth as they deliver user content over the Internet bypassing traditional distribution channels more generally, at a lower cost – with examples including Netflix and Apple TV (replacing regular TV providers) or Skype (replacing long distance providers).

OTT Premium will be headed by Bob Morrison who joined Xstream as managing director, Asia Pacific, in 2015 to launch, manage and grow Xstream’s operations across the region, after earlier spending 12 months on the Xstream board.

Morrison says the partnership presents a “huge opportunity for Australian broadcasters and telcos to bring previously unseen global TV content to local audiences, and provides a platform for Australian artists and production companies to bring their new content to a global stage”.

Xstream already services companies including the world’s fourth biggest telco, Telenor, Spark New Zealand (formerly Telecom New Zealand) and Bollywood’s largest production studio  Balaji Telefilms — and is now targeting companies in the APAC region.

According to Simon Hoegsbro, chief executive of Xstream, the entire Asia Pacific region is experiencing “tremendous growth in online video viewership”.  

“Entering this new era with OTT Premium will allow us to meet the increasing demand for our technology in this region. We are honoured that OTT Premium has chosen Xstream to spearhead its reach into the Asia-Pacific region and we are committed to working with OTT Premium to offer a flexible, best-in-class OTT platform across the Asia Pacific continuing our commitment to simplify the complexity of Internet TV for our customers.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).