Market Clarity did a spot check of Skype pricing against "one competing high-profile Australian VoIP provider," and concluded: "The hypothetical user would only save around $3 per month using Skype compared to the local provider if he or she took the cheapest plan. The more calls the user made, the more competitive the local provider."
Evans later told iTWire " I would certainly hope that we could see the local VoIP market taking a more active role in positioning their brands, because it's not beneficial for consumers to have everybody believing that 'VoIP equals Skype'."
She added that price comparison between different offerings was not a trivial task. "When [a colleague] and I analysed VoIP against PSTN pricing using a real telephone bill, in early 2006, with only a sample of ten VoIP providers we needed several days to complete the analysis. The same is true for VoIP versus VoIP: plans are so complex that a simple one-to-one comparison of plans is frequently meaningless."