But the Cupertino giant does not always come down on the side of those who use its products as is evident from its attempts to block bids by US states to make repair of Apple devices cheaper.
According to a published report, Apple is fighting "right to repair" amendments being considered by the US states of Minnesota, Nebraska, Massachusetts and New York.
Given the difficulty in gaining access to the innards of most current Apple devices, these amendments would make it mandatory for Apple to provide unofficial repair shops with the necessary information needed to fix broken devices.
This is something I have experienced myself: when the hard drive on my son's iMac died, I took it to Apple rather than replace it myself, having experienced once how difficult it is to find the correct instructions to open up this device. Apple charged me $254, with a 1TB hard drive costing more than $200. On the open market, I could have got that drive for around $80.
Apple is the world's richest technology company with a stash of cash estimated at more than US$200 billion.
Broken devices have necessarily to be discarded, adding to the world's pile of e-waste. They are often smashed to the extent possible and whatever can be salvaged is taken for re-use. Apple recently showed off a robot called Liam that can be used to dismantle an iPhone that could fix this problem.
While Apple recycles a big amount of its own e-waste, the company has lobbied against "right to repair" laws in Massachusetts and New York.
Asked for a response by the publication, Apple pointed to its 2016 Environmental Report that says it co-operates with 160 recycling programmes around the world, maintaining high standards.
Lobbying is not the only step Apple takes to fight against third-party repairers. Earlier this year, it disabled iPhones which it detected had been fixed by unofficial sources. But it had to back down due to the public reaction.