Thursday, 21 May 2015 23:44

Kogan’s latest Atlas laptop shrugs off higher prices

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Kogan’s latest laptop delivers better specs for less money, beating a similarly specced Dell on price, screen res and more.

Kogan is the king of value pricing, taking it right up to competitors and slapping them in the face with better prices, whether with Kogan’s own brands or competitors’ own models.

Examples in the branded space are cheaper branded smartphones and tablets than the companies themselves are able to offer at retail in Australia.

The latest example, although you can find endless such examples at Kogan’s website is the new Kogan Atlas X14FHD laptop

Key specs:

Intel Pentium N3540 Quad-core CPU @ 2.16GHz
Full HD 1920x1080 res 14-inch screen
1 x USB 3.0 port
3 x USB 2.0 ports
1 x 10/100/1000 Ethernet Port
802.11 b/n/g and AC Wi-Fi
Bluetooth 4.0
HDMI and VGA
500GB hard drive
2GB RAM
9-in-1 card slot
0.3 megapixel webcam
Up to 9.5 hour battery (4 cell 32W battery)
Windows 8.1 with Bing

This model is $359 plus $19 deliver to most metro postcodes.

Need more RAM?

Then Kogan offers the same model with 4GB for just $10 more here at this Kogan store listing

Kogan’s website says either model will ‘leave the warehouse in 3 to 7 days’.

It’s thin and light, has the faster AC wireless standard, the promise of long battery life and naturally qualifies for a free Windows 10 upgrade when Microsoft makes Windows 10 available for download.

The closest competitor I could find at retail from major stores was at JB Hi-Fi for the Dell Inspiron Y510130au.

The Dell costs $398 for a 1366x768 res 14-inch screen - which is a lower resolution. The other specs seem similar but JB Hi-Fi’s site doesn’t specify the type version of Bluetooth.

So, you could get the Dell and get it immediately by walking into a store, paying your money and walking out, or you could save some money and get a better configuration with the Kogan laptop, waiting up to a week or so to get it.

It’s your money, and at this price range you’d want the best value you can get, so what you do next is up to you.

That said, shop around - there are always sales, other stores and more.

As usual, do your own homework before making purchase decisions, although if it’s homework you want to do, as well as run general Windows software to do everyday computing tasks on a budget - the latest Atlas laptop should hold up nicely enough!

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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