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AVG claims Australian consumer market leadership

AVG is the leading brand of security software in the Australian consumer market, according to a survey by a local analyst firm.

The Telsyte Australian Digital Consumer Study 2014 found AVG is now the leading PC and mobile device security software in terms of its adoption by Australians.

AVG has 26% of the PC market, and 25% of the Android market.

The other leading brands in the PC space were Symantec/Norton (15%), McAfee (14%), Trend Micro (11%), Kaspersky (9%) and Avast (8%).

The numbers and order were somewhat different in the mobile space, but the brands remained the same: McAfee (13%), Trend Micro (9%), Avast (8%), Symantec/Norton (8%) and Kaspersky (3%).

The survey also found that almost half of the respondents using security apps on their mobile devices (which in turn was around half of all mobile users) were running a free version. Less than one-third use a standalone paid app, and just 10% said they use a paid app that was bundled with their PC security software.

AVG Australia CEO Peter Cameron said "The independent Telsyte study confirms our comprehensive security and privacy products have a strong leadership position in the Australian PC market.

"That leadership carries across to Android smartphones where we are seeing rapid growth in the uptake of our mobile security apps.

"With our easy to use protections, more people have their devices and personal information safeguarded from attack."

The Telsyte study also found that almost four out of five respondents were concerned about their personal information being exposed online, and three-quarters said they do not like Web sites tracking their movements.

Furthermore, 20% said at least one of their accounts had been hacked or compromised.


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.