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Dick does deals in dash to earn more cash

Australia’s own original electronics store, Dick Smith, has gone through management changes over the years, with the latest new management team offering special deals tomorrow (Wed 5, Dec) while hopefully not stuffing up this big sale like it did last time.

Looking for a bargain this Christmas? Well, as always, you’ll have to do your research and check prices to ensure that the deals that anyone offers truly are great deals that will save you genuine cash, but Dick Smith has announced special deals for one day only.

UPDATE: The sale is definitely on Wednesday 5th of December. I had earlier accidentally written the 8th, which is not correct - this sale is on tomorrow if you are interested in it.

UPDATE 2: Store Wars: JB HiFi strikes back against Dick Smith's sale in clash for consumer cash, read on here to compare some of the deals.

Original story continues:

The deal is being done to “celebrate” the chain store’s “new management”, with customers across Australia at all but seven of Dick Smith’s stores invited to a 5pm to 8pm sale tomorrow, Wednesday the 5th of December, with the company saying “customers have the chance to get on top of things and get their Christmas shopping finished nice and early this year.”

Indeed, it sounds a little bit like JB Hi-Fi’s special discount sales, where the store is opened after hours for those in the know about the deal to come in and grab a bargain.

However, you don’t have to go into a store if you’re unable to between 5pm and 8pm, with Dick Smith’s management stating the sale is available online, too, presuamably at Dick Smith's website.

There’s a range of tech on sale to tempt you into opening your wallet, with the biggest discount of 50% on HDMI cables showing you just how awesomely overpriced the vast majority of HDMI cables truly are, seeing as such a big discount can be applied to them.

Indeed, 50% discount or no, you might find that Jaycar or Kogan has the best prices on HDMI cabling, but again, you’ll have to do your own homework on that one to find out for yourself.

Other items on the 50% off list include surge boards, indoor and outdoor TV Antennas, AV senders and wall mounts.

The next biggest discount is at the 30% level, specifically for “navigation, batteries, home networking, mobile phone accessories, iPad/tablet cases and accessories, AppCessories, digital camera bags and accessories, headphones, mp3 accessories, mice, keyboards and helicopters”, although helicopters are being sold at the 30% discount “instore only”.  

After that comes “25% off home theatre systems, digital photo frames and memory cards”, “20% off ink, toner and printers”, “15% of TVs, HP and Compaq computers” and finally, “10% of iPods, iTunes and Digital SLRs”.

The only Dick Smith stores to miss out on the sale are two in Queensland at the Logan Hyperdome and Rockhampton Stockland, one in Victoria at Box Hill, and four in Western Australia at Busselton, Kalgoorlie, Bunbury and Albany.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.