Monday, 17 January 2011 15:42

Intel and AMD: new processors are a-comin'


On Tuesday the 18th of January, Intel will launch its new 'Sandy Bridge' processors in Australia, followed by AMD on Tuesday the 1st of February, which will do the same with its Fusion 'APU' range.


It's 2011, and all the processors and computers in your possession are outdated. They might not be obsolete, indeed, most likely far from it, but they're definitely out of date.

This is because both Intel and AMD, both of whom recently settled massive law-suits against each other, are launching their new processors for 2011, with Intel's new Core processors code-named 'Sandy Bridge', and AMD's new range known as 'Fusion'.

Tomorrow (Jan 18), the vice president of Intel's 'PC Client Group', Shmuel (Mooly) Eden, will deliver the keynote he presented at the CES show in Las Vegas - and he'll have all the major product demos that were on display at CES.

In a press release at the time, Mr Eden was quoted as saying that: 'The new 2nd Generation Intel Core processors represent the biggest advance in computing performance and capabilities over any other previous generation.

'The built-in visual capabilities enabled by these new processors are stunning. This, combined with improved adaptive performance, will revolutionize the PC experience in a way that is obvious for every user to see and appreciate - visibly smarter performance.'

Following the presentation there will be a showcase of more than 50 products from "Australia's leading computing brands", which says includes "HP, Acer, Gateway, Dell, Toshiba, Lenovo, Asus, Samsung, Sony, Fujitsu, Altech, ASI, Enspire Digital, Leader, MSI and Playtech."

Two weeks later on the 1st of February, 2011, AMD will launch its 'Fusion' showcase, where AMD promises to launch 'the third era of personal computing', which it calls the 'APU Era'.

APU has nothing to do with the Kwik-E-Mart Indian character from television's 'The Simpsons', but instead stands for an 'Accelerated Processing Unit'.

AMD says its APU's 'incorporate multi-core technology, powerful discrete graphics, a parallel processing engine, and high-definition video acceleration, designed to quickly speed data across the various processor cores', with the result being a 'more vibrant computing experience, sleek designs, all-day battery life and notebooks that stay cool with a revolutionary single chip', promising the 'era of supercomputers - in a personal notebook'.

Just as Intel is bringing out a VP, AMD has one too - her name is Leslie Sobon, and she's the 'VP for Worldwide Product Marketing' and who was 'just named one of 'Top 13 Women Who Impacted Technology in 2010' by Chip Chicks'.

AMD says its partners will include Acer, ASUS, Dell, HP, MSI, Sony and Toshiba.

The hype will be strong with both processor makers, and both still have to face the other 'third force' in personal computing: the Apple iPad.

That said, as hundreds of millions of PCs will still be sold this year, and tens of millions of iPads, the force is strong in them all, and the hype even stronger, so if you're in the market for a new PC or a new iPad - waiting a bit longer before purchase for all these new products to arrive on retail store shelves is your best bet!

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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