Friday, 09 November 2018 10:32

Australians pay 34% more for Amazon Prime Video than US customers: report Featured

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Australians pay 34% more for Amazon Prime Video than US customers: report Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Australians and their Canadian counterparts are paying 34% more for using Amazon Prime Video than US users of the video streaming services which were launched worldwide by Amazon two years ago.

And, when it comes to best value for money, Australia sits at fifth on the global table of countries where users of Amazon Prime get the best value — or cost per title — behind the UK, the US, India and Canada.

The UK just pips the US to the post as offering the best value for money, with US customers paying nearly 3% more per title than UK customers (based on UK customers purchasing the Amazon Prime Video service on its own).

“However, it’s those customers in Singapore who seem to get the rawest deal. They pay 172% more per title than UK customers,” roars the UK-based global website Comparitech in its report on global use of Amazon Prime across different countries, including Australia.

“Furthermore, the average cost per title (worldwide) is $0.00404 (£0.00314), meaning the average customer pays nearly 142%  more than UK customers, while Singaporeans pay 78% more than the average.”

Comparitech says, most significantly, it found the number of titles per country varies dramatically – much more so than the overall costs of Prime Video.

According to the report, the lowest number of titles available (713) is in Singapore, while the highest number of titles available (18,246) is in the US.

And while viewers in Singapore do pay 66% less than US customers, Comparitech says Singapore is still the least cost-effective place to watch Prime Video.

Comparitech also looks at Amazon Prime Video library sizes around the world, comparing the libraries on size and price.

“It’s not customers in the US who are getting the most bang for their buck – it’s customers in the UK and Ireland,” the report notes, posing the question "how come?"

“Unlike all of the other countries where full Prime benefits (e.g. free shipping) are available and Prime Video is included, customers in the UK and Ireland are able to purchase Prime Video separately from Prime.

“This makes the service 29% cheaper than if they used it through Prime. And because it has the second-biggest library (11,066 titles), the UK is the most cost-effective place to watch Amazon Prime Video based on cost per title.”

But, when it comes to how much Amazon Prime Video is per month, Comparitech says the US and UK don’t come close to the top at all, with the US ranking as the most expensive place and the UK ranking as the 22nd cheapest place.

“In fact, compared to the average cost per month ($6.56 or £5.11), the UK is nearly 16 percent more expensive than average and the US is nearly a whopping 66%  more expensive!

“In stark contrast, India is 115% cheaper than average – and we can’t account this to it having the most limited library. Rather, India boasts 2351 titles, which is approximately 230% larger than Singapore’s measly library of 713.”

So, here’s the comparative tables revealing "The Best Value for money" (cost per title), the "Mid to worst value for money (cost per title)" and "Where is Amazon Prime Video the cheapest?":

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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