Swann was founded in 1987, with offices now across the globe. The company's name is usually associated with high-tech, high-quality security products, including full HD 1080P surveillance cameras, with hard disk and cloud WI-Fi network video recording, live smartphone connectivity, complete security for the connected home and more.
But all work and no play makes Jack a dull boy, and even in its security guise, Swann is no ugly duckling.
Indeed, it is an Aussie company "done good" that has gone global in a spectacular way, with its reseller network today spanning some of the world’s largest retailers and distributors, including Best Buy, Fry’s Electronics, Walmart, Sam’s Club, Costco, Costco.com, Canadian Tire and Maplin Electronics; with Australian companies selling Swann including Bunnings, Officeworks, JB Hi-Fi, Harvey Norman, Bing Lee and many, many others globally.
So, to imbue Swann with the extra level of playfulness that a sophisticated new line-up of tech toys does so well, Swann is shaking things up a bit with its new "Xtreem" range of remote-controlled toys, and its "new name for fun".
The company has unveiled "two new additions to its Xtreem range of remote-controlled toys; The SkyRanger Video Drone and the Atom II Quadcopter".
Swann says both feature "Xtreem’s signature Easy-Fly Gyro technology and powerful 2.4GHz wireless control to bring countless hours of flying fun".
Kristal Maio, global marketing co-ordinator at Swann, said: “The new Xtreem RC toys range extends on our high performance video surveillance portfolio to provide innovative features and countless hours of fun for both kids and adults alike.
So, what are the details?
SkyRanger Video Drone
The SkyRanger Video Drone lets users "capture the skies and boldly enter a new dimension with its cutting-edge flying capabilities and new first person (FPV) feature that provides a bird’s eye view of flights on the user’s smartphone".
It’s a giant RC drone that also features "Xtreem's Easy-Fly Gyro technology and 360 manoeuvrability including up/down, forwards/backwards, sideways movements flip, stunt tumbles, continuous rolling and more".
With high-tech components and a lightweight frame, Swann proudly boasts "this drone can make insane loops and knife-edge turns that defy gravity".
It shoots 720P HD videos, and also lets you "keep a record of every twist and turn with its amazing new first person view (FPV) feature, that gives you a bird’s eye view of flights on your Smartphone and its powerful 2.4GHz transmission receives signals up to 230ft/70m away".
Each box includes a SkyRanger Video Drone, remote control, Wi-Fi 720p HD detachable camera, smartphone to remote control bracket, spare rotor blades & parts, 4GB micro SD card and reader and a wall charger and power adapter.
It will be available exclusively, in Australia, from Costco for $269 in July.
Details of the Atom II is below, please read on!
Swann says its "Atom II is a powerful little flying machine that is capable of fast speeds".
It also features "Xtreem’s Easy-Fly gyro technology’ and a powerful 2.4GHz wireless control, letting users "enjoy 6-way multi directional precision for Up/Down, Forward/Backward and Left/Right turn movements with ease".
Swann explains the Atom II quadcopter’s "specialised lightweight construction" will withstand impacts and crashes.
Each box includes an Atom II Quadcopter, remote control, spare rotor blades and parts, USB charging cable and a bonus landing pad game.
It will be available exclusively, in Australia, from JB Hi-Fi for $39.95 in July.
The section on Swann’s website for its new Xtreem RC toys is here, but at time of publication, likely because the announcement is so fresh, there is no content to view there as yet. Presumably it will be loaded with plenty of content very soon!