Friday, 10 June 2016 10:20

Optus secures International Champions Cup football rights

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The new Optus Sport service will feature most matches in the International Champions Cup tournament as a curtain-raiser to its English Premier League coverage.

Optus's handling of the English Premier League rights doesn't seem to have won it many friends (see, for example, comments here, here and here).

The addition of the International Champions Cup (ICC) to the package seems unlikely to placate fans.

The ICC is a pre-season tournament for European clubs, with matches played in Europe, the US, China and Australia.

Optus has acquired exclusive live rights to the European and US matches, and is sharing the rights to the China matches with Channel Nine.

Channel Nine holds exclusive rights to the matches played in Melbourne.

The 2016 ICC will be the first tournament to be delivered by Optus Sport.

Complaints about Optus Sport include the way it is only available to Optus mobile or broadband customers, that not all Optus customers are permitted to subscribe even if they are prepared to pay $15 a month, viewing on a TV requires an additional device at extra cost, and the only way to watch on-demand is via the (expensive) Fetch TV box.

The ability of Optus to deliver a HD stream without buffering issues has also been questioned, but that is a matter of fact that will be settled once the service begins in late July.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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