Tuesday, 20 October 2015 05:33

YouTube paywall looms

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Google is expected to announce this week that some YouTube videos will only be available to subscribers.

It's no secret that YouTube is funding content development, putting some fairly serious money into projects involving its most popular talent.

But according to Re/code, some of this new content will be revealed at a YouTube event on Wednesday 21 October (US time), and it will only be available to paying YouTube subscribers.

The YouTube subscription service is expected to start sometime in the next several months.

Apart from exclusive content, paying customers will be spared the advertising that's normally shown on YouTube to generate revenue for Google and for those who generate the most-watched videos.

YouTube has already told video-makers that receive a revenue share that they will either have to participate in the subscription service or mark their videos as 'private,' which would likely cause a dramatic reduction in views.

While content makers will receive the same percentage share of subscriptions as they currently do from advertising, there doesn't seem to be any guarantee that the dollar amount they get won't decrease.

The change will also cause problems for those that already have exclusive deals with other sites to present their work in ad-free form.

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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