It's no secret that YouTube is funding content development, putting some fairly serious money into projects involving its most popular talent.
But according to Re/code, some of this new content will be revealed at a YouTube event on Wednesday 21 October (US time), and it will only be available to paying YouTube subscribers.
The YouTube subscription service is expected to start sometime in the next several months.
YouTube has already told video-makers that receive a revenue share that they will either have to participate in the subscription service or mark their videos as 'private,' which would likely cause a dramatic reduction in views.
While content makers will receive the same percentage share of subscriptions as they currently do from advertising, there doesn't seem to be any guarantee that the dollar amount they get won't decrease.
The change will also cause problems for those that already have exclusive deals with other sites to present their work in ad-free form.