Home Your Tech Entertainment Sociabl app connects fans to celebs for a price - no bull

A new Australian startup called Sociabl lets you ‘purchase a video call’ with your favourite celeb, with a charity angle thrown in for good measure.

There’s plenty of bull to go around in the social media space, but a new app called Sociabl aims to do something new in a new way.

Conceived by Australian founders Brandon Reynolds and Jarrad Hrotek in late 2013, both sought to create ‘a unique and revolutionary platform that allows fans from around the world to purchase a video call with their favourite idol, simultaneously making dreams come true and raising money for charities.’

Fans download the app, select a star from the menu of participating celebrities and follow the prompts to book in a video call with their idol.

The cost of each call varies depending on the celebrity, with a substantial portion of the fee going to a charity of the superstar’s choice.

Reynolds said: “I’ve always loved the power of celebrity. With the fast development of social media and the interaction between stars and their fans increasing I feel that Sociabl is a natural progression.

“It offers the opportunity of a more intimate and unique relationship for people to meet their idols and raises money for charity at the same time.”

Sociabl says it ‘plans to launch in Australia early December with a fleet of over 30 Australian sports stars plus a slew of other well-known local stars.’

Once launched in Australia, Sociabl plans to launch with a range of international names globally from the US, and is ‘currently working with international names such as Will.i.am, NBA Lakers star Chris Paul and local Australian boys, 5 Seconds of Summer in addition to some of the biggest musical superstars on the planet.’

Sociabl started in the corner of a back bedroom in Brandon's family home in Adelaide. Thanks to a successful seed funding round, Sociabl raised over $150,000 from a variety of Australian and International investors including Brandon's own family as well as Chinese businessman Xiao Cao Shiru and a high profile Melbourne BRW RICH LIST member.

Reynolds concluded: “We have now opened discussions with industry leaders and VC's across Australia and the US that values the company at around $7 to $9 million dollars.”

In typical Max Markson style, the PR guru helping Sociabl get its publicity, Markson asks if it could be ‘Australia's first billion dollar app,' but whether this is no bull is yet to be seen, although anything is possible in the modern era!

Sociabl has established offices in Adelaide, Los Angeles and London with a staff of 11 across Australia, the US and Europe.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.


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