Thursday, 08 January 2015 14:27

Netflix pulse catapults into Aussie bloodstream with added programming


Netflix has used its two (!) PR agencies, Pulse and Catapult, to announce several new programming additions while responding to Presto’s kids TV with kids shows of its own.

While Australians who use VPN software to access the incredible breadth and depth of the US Netflix service wait to see whether the company clamps down on VPN usage, Netflix has announced new content for its upcoming Australian service.

Netflix waited today for Presto to make its announcement about a rich suite of kids TV programming coming to Presto from day one to do a bit of ambush marketing with its own announcement.

Netflix notes that it has already signed up for 10 new episodes of its epic Marco Polo show as well as announcing ‘premiere dates for its new original series Unbreakable Kimmy Schmidt, Bloodline, Marvel’s Daredevil and Grace and Frankie’.

It has also set ‘dates for Kids and Family series Adventures of Puss in Boots, Mako Mermaids, Ever After High: Spring Unsprung and more’.

Unbreakable Kimmy Schmidt, from Tina Fey and Robert Carlock, is coming on Friday, 6 March 2015.

Bloodline arrives Friday, 20 March 2015.

Marvel’s Daredevil also arrives on a Friday, this time 10 April, 2015.

Friday also appears to be the lucky day for fans of Grace and Frankie, with this series starting on 8 May, 2015.

Clearly, Netflix is spacing these shows out to give people time to either binge watch or to simply watch with enough space to get a few or all episodes under their belts before more content comes to tempt you away into watching something else.

Then, in a move designed to spoil Presto’s announcement of a rich library of kids TV programming, Netflix has a stack of kids TV programming of its own.

In the coming weeks, Netflix says it will ‘launch new titles including DreamWorks Animation's The Adventures of Puss in Boots (premieres in North America, Latin America, UK/Ireland, the Nordics, Benelux, and France Jan. 16), Ever After High: Spring Unsprung (premieres globally Feb. 6) and the second season of the hit series Mako Mermaids (premieres in North America, Latin America, UK/Ireland, the Nordics and Benelux on Feb 13).’

The funny thing about Puss in Boots and Mako Mermaids is that those two shows don’t seem to mention the Asia Pacific or Australia. Why Australians could care less about shows that will launch on Netflix overseas, but unless it IS launching here at the same time, Netflix is presumably simply announcing it is coming to Australia screens soon.

Unlike Presto, Netflix works on just about every Internet connected gadget with a screen or that can connect to a screen on planet Earth.

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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