Thursday, 08 January 2015 14:27

Netflix pulse catapults into Aussie bloodstream with added programming

By

Netflix has used its two (!) PR agencies, Pulse and Catapult, to announce several new programming additions while responding to Presto’s kids TV with kids shows of its own.

While Australians who use VPN software to access the incredible breadth and depth of the US Netflix service wait to see whether the company clamps down on VPN usage, Netflix has announced new content for its upcoming Australian service.

Netflix waited today for Presto to make its announcement about a rich suite of kids TV programming coming to Presto from day one to do a bit of ambush marketing with its own announcement.

Netflix notes that it has already signed up for 10 new episodes of its epic Marco Polo show as well as announcing ‘premiere dates for its new original series Unbreakable Kimmy Schmidt, Bloodline, Marvel’s Daredevil and Grace and Frankie’.

It has also set ‘dates for Kids and Family series Adventures of Puss in Boots, Mako Mermaids, Ever After High: Spring Unsprung and more’.

Unbreakable Kimmy Schmidt, from Tina Fey and Robert Carlock, is coming on Friday, 6 March 2015.

Bloodline arrives Friday, 20 March 2015.

Marvel’s Daredevil also arrives on a Friday, this time 10 April, 2015.

Friday also appears to be the lucky day for fans of Grace and Frankie, with this series starting on 8 May, 2015.

Clearly, Netflix is spacing these shows out to give people time to either binge watch or to simply watch with enough space to get a few or all episodes under their belts before more content comes to tempt you away into watching something else.

Then, in a move designed to spoil Presto’s announcement of a rich library of kids TV programming, Netflix has a stack of kids TV programming of its own.

In the coming weeks, Netflix says it will ‘launch new titles including DreamWorks Animation's The Adventures of Puss in Boots (premieres in North America, Latin America, UK/Ireland, the Nordics, Benelux, and France Jan. 16), Ever After High: Spring Unsprung (premieres globally Feb. 6) and the second season of the hit series Mako Mermaids (premieres in North America, Latin America, UK/Ireland, the Nordics and Benelux on Feb 13).’

The funny thing about Puss in Boots and Mako Mermaids is that those two shows don’t seem to mention the Asia Pacific or Australia. Why Australians could care less about shows that will launch on Netflix overseas, but unless it IS launching here at the same time, Netflix is presumably simply announcing it is coming to Australia screens soon.

Unlike Presto, Netflix works on just about every Internet connected gadget with a screen or that can connect to a screen on planet Earth.

Read 3857 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

SONICWALL 2022 CYBER THREAT REPORT

The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.

GET REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments