Home Your Tech Entertainment Entertainment Nearly half the Australian population watched online videos in May
×

Warning

JUser: :_load: Unable to load user with ID: 3728

Nearly half the Australian population watched online videos in May

New figures released by analytics firm comScore this morning show Australians have continued to embrace online videos, with nearly half the population watching at least one online clip in May. According to the figures, approximately 10.7 million Aussies watched at least one video over the Internet in May with the average total viewing time nearly [...]

YouTube takes the lions share in Australian video market (Credit: thms.nl/Flickr)

YouTube takes the lions share in Australian video market (Credit: thms.nl/Flickr)

According to the figures, approximately 10.7 million Aussies watched at least one video over the Internet in May with the average total viewing time nearly 10 hours per user during May and total videos watched near 1.2 billion over the course of the month.

Google-owned video platform YouTube held the lion's share of the market in Australia with more than 8.6 million Aussies tuning in to watch videos on the site, equating to three in every five online users in Australia watching more than 70 videos each.

In terms of most popular sites based on videos viewed, Google properties including YouTube accounted for a dominant 50% of the market, a huge lead in front of Microsoft's sites which had just 3% share for the month and took out next place. Facebook, VEVO, Yahoo!, Daily Motion, Viacom, Blinkx and the ABC rounded out the top 8, each with single figures below 3%.

News sites with video content also saw an increase in the number of views across the board, with each viewer to the ABC's video portal spending well over an hour on the site in May on average according to comScore, making it the most popular video site in the news category coinciding with the recent news that the group's iView service is growing rapidly.

Fairfax '” despite launching their own video portal and recently embarking on a number of initiatives to push video content -  didn't rate a mention in the category, although rival News Ltd. came in third averaging 4.8 minutes per viewer and recording 1,464,000 views for the month.

LEARN HOW TO BE A SUCCESSFUL MVNO

Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service

DOWNLOAD NOW!