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Borders promises online book buying cheaper than Amazon.com

Borders Australia is aiming to counter the belief that buying books from the US line is cheaper than buying them locally, promising to beat amazon.com's price every time.

It is guaranteeing the price of  a hardcopy book from its Australian online store, borders.com.au, will always be cheaper than buying the same book from amazon.com, when the cost of postage is taken into account.

The company said: "[We] are willing to backup this promise with the guarantee that if you find a book cheaper on Amazon.com (including purchasing and freight costs) then Borders Australia will refund the difference plus 10 percent to your credit card (or other payment method)."

CEO of REDgroup retail, owner of Borders Australia, Dave Fenlon, said: "The Borders Australia website was launched in 2009 and already has more than 2.7 million books in stock ready for dispatch within 24 hours of receiving an order and with free delivery. Not only will we compete with Amazon.com on price, but also on range and the speed at which we can get the books to our customers."

Borders Australia has said it will launch its eBook platform and ereading device on 19 May. Rival Dymocks announced today, 6 May that it had begun selling eBooks in the DNL and ePub formats.

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