Friday, 23 April 2010 09:41

Would you pay US$3.5 million for a virtual horse?


Well (as a collective) plenty have, the World of Warcraft Celestial Steed hit the virtual fantasy universe created by Blizzard, and lots of Warcraftians were willing to jump in the saddle.

The Celestial Steed mount and Lil'XT Pet (!) went on sale over at Blizzard from the 16th of April (or 15th depending on where you live), and it seems that folks that fossick around in World of Warcraft are pretty sick and tired of their current modes of transport, and want to try the new.

At a price of US$25 the queue to download the Celestial Steed alone was 140,000 and seven hours long at launch.  This is a nice windfall of US$3.5 million for the Blizzard massive multiplayer juggernaut.

Blizzard marketed the virtual pony well, describing the mystical mount as:

Freshly born from the Twisting Nether, the Celestial Steed flying mount lets you travel in style astride wings of pure elemental stardust. So saddle up, because this supernatural warhorse will fly as fast as your riding skill will take you, and it will travel at 310% speed if you have at least one other 310% mount. Once activated, this World of Warcraft in-game mount key applies to all present and future characters on a single North American World of Warcraft license.

Who wouldn't want one of those?  In response to worries from the WoW community that there would be no mounts left in the Celestial stables by the time there position in the queue was reached, a Blizzard spokesperson said: "The number of available mounts is limited in the sense that there [are] a fixed number of codes available in the store. These codes are not generated automatically with each purchase; instead they are generated separately and then added to the store in batches,"

"The Celestial Steed is not supposed to be a limited time offer only, so we will of course add more codes in case the current batch of codes gets sold out."

So you can hold-your-horses and take your time WoW fans, there will be plenty of star-nags for everybody.


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Mike Bantick

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Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for, including interviews and opinion in the RadioactivIT section.

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