At a price of US$25 the queue to download the Celestial Steed alone was 140,000 and seven hours long at launch. This is a nice windfall of US$3.5 million for the Blizzard massive multiplayer juggernaut.
Blizzard marketed the virtual pony well, describing the mystical mount as:
Freshly born from the Twisting Nether, the Celestial Steed flying mount lets you travel in style astride wings of pure elemental stardust. So saddle up, because this supernatural warhorse will fly as fast as your riding skill will take you, and it will travel at 310% speed if you have at least one other 310% mount. Once activated, this World of Warcraft in-game mount key applies to all present and future characters on a single North American World of Warcraft license.
Who wouldn't want one of those? In response to worries from the WoW community that there would be no mounts left in the Celestial stables by the time there position in the queue was reached, a Blizzard spokesperson said: "The number of available mounts is limited in the sense that there [are] a fixed number of codes available in the store. These codes are not generated automatically with each purchase; instead they are generated separately and then added to the store in batches,"
"The Celestial Steed is not supposed to be a limited time offer only, so we will of course add more codes in case the current batch of codes gets sold out."
So you can hold-your-horses and take your time WoW fans, there will be plenty of star-nags for everybody.