Sunday, 29 November 2015 15:07

Adelaide company releases ‘world first’ food traceability app

By
Adelaide company releases ‘world first’ food traceability app Image courtesy of KEKO64, freedigitalphotos.net/images

A food traceability app that allows consumers to instantly trace the origin and safety of food products they are buying on their smartphone or tablet is to be released on the market early in 2016 by Adelaide’s Beston Global Food Company.

The publically-listed Beston (ASX: BFC) says the OZIRIS app, together with its existing BRANDLOK anti-counterfeiting technology, is believed to be a world first in combining multi-layered covert IR and UV technology with ‘track & trace’ software technology.  

Beston says the app will allow retail customers to instantly trace the origin and safety of its food products around the world.

According to BGFC Executive Chairman, Dr Roger Sexton AM, the new technology will “revolutionise” the way people can check the authenticity and safety of the food they are eating, simply by using the OZIRIS app to scan the QR code on each and every product’s BRANDLOK seal.  

The app will include nutritional information on each of the premium products.  

OZIRIS will be available on both app store and Google play, and will also feature multi-language functionality to suit the global market Beston is targeting.  

Dr Sexton said the BRANDLOK seal contains multi-layered covert IR and UV technology, which enables product identification and verification by consumers using the OZIRIS app. A BRANDLOK seal can be read by a consumer at point of purchase to verify the product’s authenticity.  

“Food product counterfeiting worldwide is currently worth an estimated $US1.7 trillion,” Dr Sexton said.

“It is clear to us that consumer concerns about food safety and authenticity will become an even bigger issue in the future, as global demand for food continues to outstrip supply.  

“The World Health Organisation earlier this year issued a warning that unsafe food is a growing global threat.  It stated that food production and distribution has become more industrialised in response to rising demand, and its trade and distribution has become more globalised, which has introduced multiple opportunities for food to become contaminated with harmful bacteria, viruses, parasites or chemicals.”

Dr Sexton said the OZIRIS ‘track and trace’ app developed by Beston, combined with the BRANDLOK anti-counterfeit seals, will enable consumers to identify the individual ingredients in the BGFC products they buy and where they come from – “which is precisely the key recommendation of the WHO to strengthen global food safety systems”.  

“It provides a comprehensive and compelling solution to the fears of consumers about food source and integrity, and enables them to verify the product they are looking to purchase is safe to eat or drink. We’re managing the whole supply chain process from the farm or catchery to consumption.”  

Dr Sexton said that underpinning the seal on every product is a systematic ‘track and trace’ ingredient and quality recording system in the production process.

The core technology embodied in the BRANDLOK seals was originally developed by the CSIRO and is now owned by DataDot Technology Ltd., a listed public company which provides electronic theft deterrent and asset protection applications to the automobile and other industries in Australia and overseas. 


Subscribe to ITWIRE UPDATE Newsletter here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments