Beginning with the 2019-20 NBA preseason, Unbnd will launch its new Missing in Action content platform, which will allow users to experience live NBA games, highlights and original programming.
Unbnd says the MIA platform will use mixed reality to enhance the NBA broadcast experience for fans, simulating a 360-degree virtual theatre environment that displays real-time game statistics and interactive branded content experiences.
“With the AR and VR industry set to reach a value of $20 billion in 2019, we know MIA will really appeal to fans and open doors for brands looking to attract and retain consumer attention,” said Antony Arena, chief executive and founder of Unbnd.
Ramez Sheikh, NBA Asia head of Global Content and Media Distribution, said that as content consumption continues to evolve, the NBA has been at the forefront of technological innovations that enrich the viewing experience, and this partnership with Unbnd will allow us to provide another next generation viewing option to our fans.”
“By combining NBA content with Unbnd’s enhancements, we will deliver an immersive and unique experience to further engage fans of the NBA.”
The MIA app will be available before the start of the 2019-20 NBA season across iOS, Android and all compatible virtual reality headsets.