Tuesday, 13 October 2015 02:47

Tomizone banks 200 bank branches into growing retail WiFi network

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ASX listed Tomizone is expanding WiFi capabilities into 200 branches into one of Australasia’s biggest banks, solidifying Tomizone’s continued growth in the extensive retail market vertical.

Tomizone www.tomizone.com is a WiFi software company, and says it ‘powers in-venue digital experiences that drive consumer engagement and revenue.’

Its vision is to create the best WiFi software products and sell them to the world, while its mission is ‘to connect customers to consumers through WiFi experiences.’

Now operating on over 80 countries, Tomizone’s network focuses on accommodation, transportation & hubs, retail, metro & campus, and hospitality — while expanding into new verticals where WiFi engagement becomes increasingly critical for venues.

Sporting over 15000 customers and managing over 26 million Wi-Fi sessions per year, Tomizone is clearly a major player in the Wi-Fi space and will only continue growing larger.

The company’s announcement with the major Australasian bank follows a successful phase one rollout which saw Tomizone power WiFi in 50 of the bank’s retail branches across the country. Under the recently signed deal, Tomizone will expand its services across an additional 200 branches with the rollout already commenced.

Tomizone says its ‘software and hardware solution can be deployed, tested and signed off within an hour of arrival on site which will be critical in executing a cost-effective rollout that meets the estimated completion deadline of one to two months.’

Steve Simms, Tomizone CEO, remarked on the large-scale rollout and said: “The solution we have been able to provide the bank demonstrates the scalability and ease with which we can quickly deploy a countrywide retail WiFi network within such a short time frame. The large-scale deployment of our services for the bank further solidifies our penetration into the retail chain market vertical.”

This deal is in addition to the signing of Christchurch Airport last month, with this new bank contract some Tomizone says further delivers on the company’s ‘business objectives as outlined in its 2015 Annual Report, to continue to close deals in its sales pipeline and grow into multiple market verticals.’

The rollout creates secure digital connections with the hundreds of thousands of the bank’s customers who visit branches across the country, through Tomizone’s ‘Chauffeur’ gateway which is run through its cloud-hosted ‘Lightswitch’ software platform.

Tomizome says that ’an important requirement for the bank’s network is to ensure that they remain secure and that the guest Wi-Fi is isolated from the core banking network.’

Analytics from the phase one rollout revealed a high rate of engagement with users downloading the on-line banking application compared to non-Wi-Fi branches.

Tomizone also proudly boasts of having a proven record delivering systems that are highly reliable (99.9% uptime) and engaging with an average dwell time exceeding 10 mins.

More deals are yet to come, with the company reporting it is in ‘various stages of discussions with other major retail chains across the target markets in Australasia, USA and Asia, with existing customers citing ‘the ease of implementation of Lightswitch giving them consumer engagement and analytics.’


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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