Home Wi-Fi Shopper Media Group partners with Mist on AI deployment

Australian retail out-of-home media business, Shopper Media Group, is partnering with artificial intelligence-powered networks provider Mist to offer Wi-Fi, analytics and location-based services across its portfolio of shopping centres.

Shopper Media Group says the deployment of Mist’s Learning Wireless Network, in conjunction with Smartlite digital displays, allows it to offer the most advanced integrated Wi-Fi and digital media solution in OOH – driving deeper engagement with shoppers through personalised location-based messaging and the use of real-time traffic analytics.

The company says it is one of the first in Australia to deploy Mist technology, delivering on its mission to provide a “best-in-class Wi-Fi solution and AI powered infrastructure to its national network of shopping centres”.

Shopper Media Group chief executive Ben Walker says the partnership makes “perfect sense for the company, which has been disrupting Australia’s established OOH advertising market with its sophisticated and differentiated solution”.

Shopper Media Group has a portfolio of more than 240 shopping centres across Australia.

“We are incredibly excited to be working with the leaders in Wi-Fi and location-aware analytics, Mist, as they share the same drive to create, innovate and provide service leadership using ground-breaking AI-driven technology,” Walker said.

“The Mist platform powers our market-leading analytical capabilities and Smartlite panel content, delivering advanced insights and services never seen before in Australian shopping centres, including push notifications to shoppers using virtual Bluetooth Low Energy technology and real-time shopper tracking.

“Our partnership enhances the ecosystem between shoppers, advertisers and centre owners & managers, providing centres with an unparalleled level of detail on consumer habits in-centre.”

Jeff Aaron, vice-president of Marketing at Mist, says he recognises that today’s consumers expect fast, reliable, high-performing Wi-Fi service, with personalised location services, when visiting their local shopping centre.

“By leveraging patented AI and virtual beacon technology, Mist finally makes this possible. We are excited to work with strategic partners like Shopper Media Group to bring this technology to the mass market and look forward to similar successes across the Australian market.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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