Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Tuesday, 29 September 2009 08:48

The 'I's have it

By
It used to be so cool to put the letter I in front of an existing name and make it "hip and happening."  Yeah, about five years ago!

In the beginning, the coolest names started with an 'E.'  We had eCash, eCommerce, eWallets etc.  Implied, but rarely stated this was meant to suggest some kind of electronic version of the old-world term.

The digerati moved on.

Next we had the letter 'I.'  Who hasn't heard of an iPod, iRiver or an iPhone.  Again, the prefix implied something new and wonderful in the Internet age.

Readers are welcome, at this point, to insert any other devices or concepts with their own 'E' or 'I' that fit the same mould.

'Devices or concepts.'  That's the key here.  The prefix letters suggest technological improvement with credence in the digital age.

We also have versioning, who buys a product with v1.0 after its name?  If it's V2.0 it MUST be better, right?

So, when Kraft boldly went where no lunch spread had gone before and used their time during the recent AFL Grand Final to tell us the new version was to be called iSnack 2.0, we all said hey wow, you've ticked all the boxes... and understood none of them.

Yes, I realise I'm helping to spread the word (or is that spread the spread) by talking about the whole campaign, maybe it will work in their favour.  Probably not.

But, as I sit and write, the words from the iconic men at Work song keep swirling in my head: "she just smiled and gave me a (Vegemite / iSnack 2.0) sandwich." 

The song's writers Colin Hay and Pete Ham must be cringing and hiding under a blanket in their metaphorical Kombi.


Subscribe to ITWIRE UPDATE Newsletter here

Active Vs. Passive DWDM Solutions

An active approach to your growing optical transport network & connectivity needs.

Building dark fibre network infrastructure using WDM technology used to be considered a complex challenge that only carriers have the means to implement.

This has led many enterprises to build passive networks, which are inferior in quality and ultimately limit their future growth.

Why are passive solutions considered inferior? And what makes active solutions great?

Read more about these two solutions, and how PacketLight fits into all this.

CLICK HERE!

WEBINAR INVITE 8th & 10th September: 5G Performing At The Edge

Don't miss the only 5G and edge performance-focused event in the industry!

Edge computing will play a critical part within digital transformation initiatives across every industry sector. It promises operational speed and efficiency, improved customer service, and reduced operational costs.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

But these technologies will only reach their full potential with assured delivery and performance – with a trust model in place.

With this in mind, we are pleased to announce a two-part digital event, sponsored by Accedian, on the 8th & 10th of September titled 5G: Performing at the Edge.

REGISTER HERE!

BACK TO HOME PAGE
David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments