In order to "attract eyeballs," the average IT journalist will hunt down what is new and interesting. This means chatting with leading edge vendors, with large organisations and with a whole slew of pundits and commentators (mea culpa!).
All of these people are operating on the 'bleeding edge' and are actively involved with the esoteric, the sublime and the amazingly complex. This is their life-blood and their meal-ticket.
We, as a communication and information industry, report on these wondrous new things as if they're the only topic worthy of conversation, yet this is of little interest to those smaller organisations who don't have 300 servers; who don't have multiple offices and the communication infrustructure that requires; who don't have a team of experts to keep things running and to deal with any issues.
As Sean Duca, regional chief security officer, Asia Pacific for Palo Alto Networks, noted, "the average small business owner thinks that anti-virus is all the security they need." As I listed to that comment, I immediately realise that I was part of the problem.
If they ever actually make back-ups of important files, these small business owners might burn a DVD occasionally, or perhaps copy a bunch of files to a memory stick to take home, hoping that the anti-virus means everything is fine.
If they ever actully make backups.
They might even "upgrade" their security by moving from vendor A's anti-virus to that of vendor B. Or worse still, install both!
All of this is telling me that we all (IT journalists) must do better. We must recognise that our audience needs a certain amount of hand-holding; that we need to say the same things many times; that we need to reduce our focus on the golly-wow end of the spectrum.
With that in mind, this will become the first in a series of "simple security" pieces that will assist small businesses to protect themselves in this modern environment.