Wednesday, 14 December 2011 10:48

Yellowfin releases new Mobile Business Intelligence white paper

By Lachlan James

Global Business Intelligence (BI) software vendor, Yellowfin, has released a new white paper that explores the need for, drivers and potential benefits of Mobile BI.

The white paper - Mobile Business Intelligence and Analytics - is available for free download from the Yellowfin website:

The paper discuses the ability of a Mobile BI rollout to deliver outstanding Return on Investment (ROI), for existing BI implementations, by facilitating widespread user adoption.

'The more people within a business who have access to the benefits of quality BI, the better equipped any organization will be to respond to, and take advantage of, shifts in their business environment,' said Yellowfin CEO, Glen Rabie. 'Mobile BI empowers decision-makers with the knowledge they need to make fact-based decisions anywhere, anytime.'

'Yellowfin is well positioned to help businesses address their mobile reporting needs, delivering mobile analytics straight out-of-the-box. Yellowfin makes Mobile BI easy on any platform, via native applications for the iPhone, iPad and Android devices,' said Rabie.

The paper explores Mobile BI from a number of perspectives. The paper:

· Outlines and defines Mobile BI and its main user groups

· Analyzes the external influencers driving organizations towards Mobile BI

· Examines the internal motivations for implementing Mobile BI

· Lists the technical and cultural factors required for a successful Mobile BI implementation

· Explores the benefits of a successful Mobile BI project and its ability to deliver exceptional ROI

To find out more about Yellowfin and Mobile BI, download a free copy of the white paper - Mobile Business Intelligence and Analytics - from the Yellowfin website:


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