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Wednesday, 24 February 2010 03:59

TANDBERG Reinforces APAC Partner Community with Launch of New enVision Program

By David Bass

TANDBERG , (OSLO: TAA.OL) the leading global provider of telepresence , high-definition (HD) video conferencing and mobile video solutions, today introduced a new partner program in Australia and New Zealand that will build an enhanced, long-term collaboration platform for TANDBERG and its partner community.

TANDBERG's enVision <http://www.tandberg.com/video-conferencing-partners.jsp> partner program offers partners the flexibility to scale their investment and engage in various aspects of the program based on their core competencies and market focus.  Partners will be categorised into four areas of specialisation, namely audio/visual specialists, visual communication specialists, systems integrators, and services providers. In addition, TANDBERG has significantly increased the size and scope of its marketing fund and support resources - including customised tools and training programs to develop each partner's specialisation - to help key partners accelerate their business.

Adam Britten TANDBERG's Asia Pacific Channel Director, said, 'The new enVision program empowers our partners to drive increased profits through developing a clear differentiation for their business, based on demonstrated competency around the solutions they provide as well as the market segments they serve.  Video is truly the next killer application and TANDBERG, together with our partners, is in the best position to win.'

Under the auspices of the enVision Partner Program, TANDBERG will continue to work with its partners in three levels of certification - Platinum (highest level), Premier (intermediate) and Authorised (entry level). These partners are categorised according to their business solution in the following areas:

  • Audio Visual Specialist: AV Specialists are highly competent in meeting room design and integration.
  • Visual Communication Specialist: VC Specialists have extensive expertise in visual communications and TANDBERG products.
  • System Integrator: System Integrators are focused around networking, operating environments, storage and contact centre technologies.
  • Service Provider: Service Providers can provide total communication and network infrastructure management on a global or regional level with a guaranteed service levels.

'As a Platinum TANDBERG partner for all the categories of the new enVision Program, we applaud TANDBERG's initiative to really understand the partner community and how each one of those partners supports the customer in their Unified Communications (UC) journey,' said Graham Williams, Managing Director, iVision.

'Our experience in visual communications has shown that customers are always demanding an integrated solution between their audio visual meeting room requirements and their video conferencing deployment.  This can start from the desktop all the way through to high quality telepresence solutions. 

'Also, now more than ever the customer's visual communication requirements need to be considered in context of their whole UC strategy  - making a customer's solution even more complex and requiring a services first strategy which focuses on consulting, integration, managed, hosting and usage and adoption services. This program from TANDBERG is a step in the right direction.  For iVision, we need partners like TANDBERG that understand the complexities of our business and our UC focus and services first strategy.'

According to Frost & Sullivan the video conferencing endpoints market in Australia and New Zealand is poised to grow into a US$144.9 million industry by 2015.  Audrey William, Research Director, Australia and New Zealand, ICT, Frost & Sullivan, said, 'The partner landscape has evolved significantly and more customers are looking for channels that understand end-to-end integration capabilities and only a few specialised channels and systems integrators have an in depth understanding of video conferencing integration in the ANZ market.'

TANDBERG is the leading global provider of telepresence <http://www.tandberg.com/products/telepresence.jsp?cid=04US060027001> , high-definition video conferencing <http://www.tandberg.com/?cid=04US060027001>  and mobile video products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL. Please visit www.tandberg.com <http://www.tandberg.com/>  for more information.

TANDBERG is a trademark or registered trademark in the U.S. and other countries. All other product and company names here in may be trademarks of their respective owners.



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