Wednesday, 16 March 2011 07:25

StayinFront Announces Mobile CRM for Life Sciences Industry

By Shuna Boyd

StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, announced the launch of StayinFront TouchRxâ„¢, a mobile CRM solution for the Life Sciences industry.

StayinFront TouchRx is built on the company's ground-breaking mobile platform, StayinFront Touchâ„¢, which was released earlier this year. The platform provides remote access to StayinFront CRM solutions across iPhone and iPad mobile digital devices as well as Androidâ„¢-based smartphones from a single application. With StayinFront, companies can capitalise on competitive device pricing, improvements in capacity and the newest models and features at any time without the need to fund a different mobile CRM solution.

As the Life Sciences industry continues to evolve, there is an increased emphasis on technology and systems that not only improve the efficiency of the sales rep, but also serve as a tool that engages physicians and delivers content. With immediate access to CRM data and critical CRM functionality delivered across widely-used mobile platforms, StayinFront TouchRx is at the forefront of solutions designed to meet the needs of today's pharma sales rep.

'StayinFront TouchRx is a dynamic application that runs on the world's most popular mobile devices. It's extremely attractive to customers.' said Kerrie-Anne Turner, StayinFront's APAC Vice President and Australian Managing Director. 'Sales reps carrying iPhones, iPads and Android phones can now use them to quickly and easily capture, track and store critical aspects of their sales and marketing initiatives, wherever they are.'

Turner continued, 'Mobile technology is fast paced and StayinFront TouchRx provides a level of flexibility to life sciences organisations that lets them stay ahead of the curve.'

About StayinFront

StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit


For further information please contact:

Linda Mathieson StayinFront 02 9900 1111

Shuna Boyd BoydPR 02 9418 8100

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