Friday, 11 May 2012 10:49

Sitecore and Telligent Help Marketers Build Stronger Brand Experiences and Engagement

By Nicole Stirling

Integrates Best-in-Class Community with Advanced WCM

Sitecore today launched an advanced community management solution that goes beyond traditional Web content management capabilities to  reduce the time and cost of creating and maintaining unique customer experiences through social engagement.  Developed in partnership with Telligent, the Sitecore Community Solution Accelerator helps marketers better understand customer needs, increase brand awareness, leverage word of mouth, and build a powerful social ecosystem to increase sales revenues.

Kalmbach Publishing Company, a Sitecore and Telligent customer, produces magazines, special-interest publications and maintains close to thirty websites. “The use of our Web Content Management System has evolved in the last two years from facilitating the traditional browsing model of a consumer viewing Web pages and participating within our discussion boards – to a WCM that needs to deliver content heterogeneously with social features wired in effortlessly,” said Wade Elmblad, manager, online publishing, Kalmbach Publishing Co. “Having the engineering capabilities to develop social touch points into a WCM can facilitate both an effective use of our internal resources and at the same time create a rich and valuable social brand experience for our customers.”

The Sitecore Community Solution Accelerator offers marketers a more seamless way to manage and blend owned and earned media. Digital marketing strategies and campaigns become more conversational and informative by combining social media applications and Web Content Management, seamlessly within an organisation’s website. Furthermore, customer acquisition is improved by providing user generated content to guide in the research and buying lifecycle process.

Peer recommendations through social sharing features on Facebook and Twitter, as well as blogging, friending and following, provide conversation points and help drive qualified traffic to product pages.  In addition, integration with multiple customer interaction channels including CRM systems and mobile applications provide a holistic view of the complete customer experience.

Additional benefits include:

  • Build stronger relationships between prospects, customers, channels, influencers, and brand – fosters brand advocacy
  • Gain more insight into how customers are using products and services
  • Enhance your brand by allowing executives and thought leaders to publicly publish content around products, services and trends

“Social networking is transforming the marketing profession and marketers have an opportunity to rethink how to engage prospects, customers and partners in communication,” said Wendy Gibson, CMO, Telligent. “Social media has become the foundation of the buying lifecycle and companies need new capabilities to support this evolving sales and marketing model.  Sitecore Community Accelerator enables companies to easily manage ‘buying conversations’ and build customer relationships on their website by creating a social experience that customers now expect from brands.”

About Sitecore

Sitecore redefines how organisations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore’s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimisation, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital  business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organisations have created and now manage more than 32,000 dynamic websites with Sitecore including Cricket Australia, Australian Army, Australian Unity, AustralianSuper, Canon, Tatts Online, Tourism Victoria, Village Roadshow and many many more.

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